Pete Canalichio

Pete Canalichio

Brand Strategist and Licensing Expert, Chief Brand Licensing Strategist at The Blake Project

Pete Canalichio is a brand-licensing strategist with more than 20 years of business experience. Having worked in brand licensing for close to 15 years for companies such as The Coca-Cola Company and Newell Rubbermaid, he is considered an expert on the subject and is repeatedly asked to speak at branding and licensing conferences and leading business schools globally. Before joining The Blake Project, he founded Licensing Brands, Inc., a company dedicated to helping brand owners and manufacturers harness the power of brand extensions through licensing.

Learn more at Brandingstrategyinsider.com