Mel Carson

Mel Carson

Founder and Principal Strategist at Delightful Communications

Mel Carson is founder of Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
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To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
The 4 Pillars New Brands Must Communicate to Their Audience
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The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
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The Science of Great Content -- Think in Terms of 'AURA'
Content marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
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Public Speaking Tips to Maximize Your Reach and Revenue
Public Speaking

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
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Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence
Personal Branding

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
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A Great Company-Wide Social-Media Policy Starts at the Top
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.