Founder and Principal Strategist at Delightful Communications
Mel Carson is founder of
Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist. Pioneers of Digital
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Here are four productivity ideas to put into practice ahead of time and gain a head start on 2015.
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When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
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Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
Executives should lead by example when it comes to building an online persona that benefits the business' brand.
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© 2014 Entrepreneur Media, Inc.