PR and Publicity Expert, Author, Blogger aka The Publicity Hound
Publicity expert Joan Stewart works with entrepreneurs who need free publicity in traditional and social media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and promote a favorite cause or issue. Joan is a former newspaper editor and the author of 10 ebooks on publicity.
Have you considered embedding a marketing message for your company on your prized auto?
Have you exhausted all the different channels for marketing your show?
Be savvy in your interactions with reporters. Your reputation is at state.
These techniques can help you sharpen your text to better reach your intended audience.
As your company grows and your role expands, make sure your portfolio and press kit include just the right shot of you.
While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
Your ideal customers are out there waiting for you. Here's how to find them.
There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
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© 2014 Entrepreneur Media, Inc.