Kelsey Meyer

Kelsey Meyer

President of Influence & Co.
Kelsey Meyer is the president of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands
How to Survive Every Entrepreneur's Worst Nightmare
Leadership

How to Survive Every Entrepreneur's Worst Nightmare

When a personal emergency strikes, make sure you prepare your team to manage without you there.
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Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Business Circle

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Why You Should Rethink Using a PR Firm
Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
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4 Unexpected Benefits of a Company Retreat
Leadership

4 Unexpected Benefits of a Company Retreat

Whether you're running a company of five or 500, changing pace with a retreat will re-energize your team, encourage cross-departmental collaboration and strengthen internal bonds.
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Why You Need to Stop Putting Your Sales Team on an Island
Sales Employees

Why You Need to Stop Putting Your Sales Team on an Island

Although the sales team might have an independent agenda, making a few intentional changes can help you integrate it into the company and eliminate costly consequences.
6 Ways to Become an Outstanding Writer
Writing

6 Ways to Become an Outstanding Writer

Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
How Crabby Bosses Ruin Company Culture
Leadership

How Crabby Bosses Ruin Company Culture

A leader's personality can have a huge impact on company culture. Make sure your leadership style isn't contributing to a negative work environment.
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Think Culture is About Ping-Pong Tables? You Are Wrong.
Company Culture

Think Culture is About Ping-Pong Tables? You Are Wrong.

Founders often confuse culture with perks. It shouldn't be about free lunches or happy hours but rather the direct result of the values a company holds.
Want to Be a Good Manager? Pick Up a Book.
Leadership

Want to Be a Good Manager? Pick Up a Book.

Reading various publications, books and information on the web can help a manager better understand
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What 4 Little Letters Can Tell You About Your Team
Leadership

What 4 Little Letters Can Tell You About Your Team

There has a lot written about managing teams but perhaps entrepreneurs need to just focus on a simple assessment.
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