Memory Lane
Ads infused with nostalgia drive customers your way.Slogan's Heroes
Create a tag line that stands out from the competition.Borrowing Brilliance
A "swipe file" helps you generate good ideas.Seal the Deal
What can you say to make prospects say yes?Ain't It Clever?
Spark your marketing genius by reading about what other innovative entrepreneurs are up to.Keep It Simple
The most effective ad copywriting gets right to the point.Bright Ideas
Spark your marketing genius by reading what other innovative entrepreneurs are up to.Lay it on the Line
If you want your e-mail to get opened, craft a compelling subject line.First Impressions
An intriguing introduction keeps potential customers from skipping your ad.Spread the Word
Get customers talking, and they'll do your advertising for you.Duck Season
What the AFLAC duck can teach you about getting your message into the minds of prospectsTwin Picks
Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.Take the Plunge
Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.Funny Business
No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.Required Reading
Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?Size Matters
Does your product jam a lot of benefits into a small package? Here's how to sell it.In a Nutshell
Something as unexpected as a talking almond could be just what you need to catch the reader's eye.Give a Little
Make your prospects an offer they can't refuse--a little something for nothing.Double Play
Combining print with streaming video could be the hook you need to make your online ads more effective.Quick Study
When you need to capture your prospects' attention in the blink of an eye, remember: less is more.Against the Tide
To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.Getting Physical
An ad inviting prospects to interact with the publication in which it appears can really grab attention.Claim to Fame
Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable.Measuring Up
Side-by-side comparison ads can persuade prospects to buy in the blink of an eye.Pack a Punch
Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.In Your Face
Cross your fingers, hold your breath . . . and put out ads with no holds barred.Just Teasing
Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity.A Hard Sell
How can you convince your tradition-bound prospects to make the switch to e-commerce?Head Long
Is it too much of a stretch to get your prospect to read a headline the length of your arm?Talking Heads
Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare.Most Popular
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