Beki Winchel

Beki Winchel is a contributor for PR Daily

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Business News

With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing

Pictures are still worth a thousand of words.

Business News

5 Ways GIFs Can Increase Your PR and Marketing Efforts

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.

Business News

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.

Business News

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.

Business News

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.

Business News

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.

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