Author, coach, blogger at KimanziConstable.com
Kimanzi Constable is a former bread delivery guy who self-published two books that have sold more than 82,000 copies. He is a published author, international speaker, life and business coach.
His mission is to help men and women live life by their own design and create true freedom in life. Join him at KimanziConstable.com
Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
A paradox of entrepreneurism is that zeal to benefit the customer is a quicker route to lasting profit than a fixation on making money.
Growing a Business
You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
Nothing sets an entrepreneur up for a fall like early success.
These podcasts use the radio format to deliver ideas and inspiration tailored to the needs, and schedules, of entrepreneurs.
Sometimes being brutally honest has the happy result of realizing, even if you can improve. you are smart, you work hard, you can do this.
Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
The best way to win the notice of the people you respect is to build a business they can't overlook.
People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Social Media Marketing
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
Writing a book is maddeningly difficult but selling it is an even harder job.