Teaming Up for Success
Get your product into the hands of consumers by forming alliances with the right people.Best Defense
Protecting your intellectual propertyLookin' Good
Giving your products visual impactBeam Me Up
Companies that can help you get your product onto direct-response TV stations and into retail storesDeveloping a Great Business Model
Determine whether your business will succeed by evaluating these six aspects.Mum's The Word
Keeping your idea confidentialPut a Lid on It!
An infomercial for this inventor's snappy new food containers helped her seal the deal with a large retailer.Doctor's Orders
Getting the FDA to give your medical invention the thumbs up can be a challenge, so follow this prescription for approval.Bright Idea: Product Launch Success Story
This entrepreneur knew her mood-enhancing light bulbs would sell, but she had to convince retailers. How she did it.In the Mood
Warm retailers up to your new product, even if it's in a category all its own.If You Build It...
Will they come? If you think your invention could be the foundation for a business, here's how to make the leap.Your Product at Wal-Mart?
This independent inventor got her product noticed by major retailers and won big. Here's how she did it.Join Hands
Pair an inventor's idea with your business know-how, and get ready for success.Launch Your Invention as a Joint Venture
Two heads are better than one, so why not use a joint venture to get your invention off the ground?Inventive Partnership
You've got the brains, but you need a product with brawn. Try pairing an inventor's idea with your biz know-how.Pet Project: Learning From a Product Launch Success
This former veterinarian wowed major pet-product retailers and got her invention on their shelves. Here's how.Mass Appeal
A local buying program could be the key to getting your product on the shelves of major merchandisers.Tool Time
How one entrepreneur built a better screwdriver--and used smart networking to get it into Sears stores nationwideTool Time Product Launch
How one entrepreneur built a better screwdriver and used smart networking to get it placed on the shelves of Sears.Original Win
Learn how to respond to knockoffs so you can put your product back on top.Pet Project
How one former veterinarian wowed major pet-product retailers--and got her invention on their shelvesMail Call
Mail order catalogs can be a startup inventor's surefire route to success.Top Honors
Winning a contest can catapult your invention into the mainstream.Brand Aid
How building your brand and expanding your line can be the key to your successBreaking the Ice
Want skeptical customers to warm up to your product? Here's the scoop on how to win them over.Come Together
Two heads are better than one, so why not use a joint venture to get your invention off the ground?Taking License
It pays to do your homework before signing a licensing agreement.Taking Advantage of a Neglected Niche
Find out how smart partnering transformed this lone inventor into a market force to be reckoned with.The Secrets of a Successful Product Launch
Want to break into a market full of competitors? No matter how crowded the field, you can still leap way out in front.The Write Stuff
Entrepreneurs find success with a new take on a familiar product.Most Popular
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