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AJ Kumar

AJ Kumar is co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.

30 Recent Stories

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
July 10, 2012 in Online Marketing
How to Stand Out Among Bigger Brands on Google

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.
5 Common SEO Mistakes and How to Avoid Them

5 Common SEO Mistakes and How to Avoid Them

Advice for steering clear of deadly search engine optimization no-nos.
Telling Your Story: 5 Rules for 'Content Marketing'

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
What Google's Panda and Penguin Updates Mean for the Future of SEO

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
How to Create a Search-Friendly Website

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
June 6, 2012 in Building a Website
How the New Google+ Local Tab Could Influence Local SEO

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
SEO vs. PPC: Knowing Which Is Right for Your Website

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
3 Ways to Stop Losing Traffic from Google's Penguin Update

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
May 14, 2012 in Social Media
3 Ways to Create More Engaging 404 Pages

3 Ways to Create More Engaging 404 Pages

Go beyond simple error messages. Here's how you can direct visitors to your site's best content and reflect your brand personality.
May 9, 2012 in Building a Website
5 Tools to Take Your SEO to the Next Level

5 Tools to Take Your SEO to the Next Level

These services can take some of the pain out of search optimization while improving your website rankings.
5 Ways to Build a Solid Email Marketing List

5 Ways to Build a Solid Email Marketing List

Keeping in touch with your best prospects will draw them back to your website to buy.
April 25, 2012 in Online Marketing
Three Tips for Drawing Even More Traffic from Pinterest

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
April 18, 2012 in Social Media
Six Ways to Make Your Content Go Viral

Six Ways to Make Your Content Go Viral

It can be difficult to predict what will go viral, but catchy content can increase your chances.
April 5, 2012 in Online Marketing
How Keyword Research Can Improve Your SEO

How Keyword Research Can Improve Your SEO

Choosing optimal keywords can help raise your search engine rankings and increase traffic to your website.
Can Too Much SEO Be a Bad Thing?

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
Five Ways to Optimize Video for Search Engines

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
How Backlinks Can Boost Traffic to Your Website

How Backlinks Can Boost Traffic to Your Website

Cultivating links from other websites that point back to your own site can help improve how your business turns up in search engine rankings.
How Using Microdata Can Improve Your Website SEO

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Three Secrets to Using Google Analytics for Measuring Your Website's ROI

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
February 27, 2012 in Your Website
How to Build an SEO Team from Scratch

How to Build an SEO Team from Scratch

Here are the ways you can make sure search engine optimization is a top priority at your company.
February 23, 2012 in SEO | Search Engine Optimization
Six Tips for Maximizing Email Marketing Campaigns

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
February 13, 2012 in Online Marketing
The Battle Against SOPA Is Far From Over

The Battle Against SOPA Is Far From Over

Even though the anti-piracy bill has been sidelined, other proposed legislation still exist that pose equal threats to online businesses.
February 8, 2012 in Your Website
What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
January 30, 2012 in SEO | Search Engine Optimization
Five Ways to Tame Your Inbox

Five Ways to Tame Your Inbox

These tools that can help any small business gain control of email clutter and become more organized and productive.
January 23, 2012 in Apps & Software
Three Steps to Optimize Your Website For Google's 'Freshness' Update

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
January 19, 2012 in SEO | Search Engine Optimization
What You Need to Know About YouTube's New Analytics Program

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
December 21, 2011 in Online Marketing
Five Effective SEO Strategies to Optimize Your Business Blog

Five Effective SEO Strategies to Optimize Your Business Blog

Wonder why your blog isn't getting much attention? Here's how to improve your keywords, backlinks, social networking and site structure.
December 19, 2011 in SEO | Search Engine Optimization
Seven Tips for Improving Pay-Per-Click Campaigns

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
December 14, 2011 in Selling Online