Al Lautenslager

Al Lautenslager

Author

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

From Al Lautenslager

30 Recent Stories

Make Your Marketing Message Stand Out on Social Media
Social Media

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
13 Ways to Get Your Emails Noticed and Opened
Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Create Content That Gets Your Customers' Attention
Marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Use Humor to Get Your Marketing Message Noticed
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
8 Ways to Make Your Marketing Message Stand Out
Grow Your Business

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Guerrilla Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Guerrilla Marketing

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
Guerrilla Marketing

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
Guerrilla Marketing

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
Guerrilla Marketing

It's Not Too Late to Get Your Business on MySpace

Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.
Guerrilla Marketing

Guerrilla Marketing for Your Retail Business

By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
Guerrilla Marketing

Developing a Marketing Calendar

When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.