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Al Lautenslager

Al Lautenslager

Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at

30 Recent Stories

Make Marketing a Habit

When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
October 25, 2004 in Guerrilla Marketing

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
September 27, 2004 in Guerrilla Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
August 23, 2004 in Guerrilla Marketing

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
June 21, 2004 in PR Basics

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
May 17, 2004 in PR Basics

Who Should Receive Your Press Release?

Selecting the right target is the first step toward getting noticed.
April 19, 2004 in Getting Press
Implement a PR Strategy in 7 Days

Implement a PR Strategy in 7 Days

Building publicity for you and your business can be done one day at a time.
March 15, 2004 in Public Relations

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.
February 16, 2004 in Public Speaking

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.
January 19, 2004 in Getting Press

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
December 15, 2003 in Getting Press

Why You Need PR

Getting the word out about your product or service should always be a priority.
November 17, 2003 in PR Basics

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
October 20, 2003 in PR Basics

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
September 15, 2003 in Public Relations

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
August 18, 2003 in PR Basics

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
July 21, 2003 in PR Basics

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business
June 16, 2003 in PR Basics

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
May 19, 2003 in Getting Press

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
April 21, 2003 in Getting Press

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
March 17, 2003 in Public Relations

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI
February 17, 2003 in PR Basics

What Do Editors Look For?

It pays to do some research before you send out that press release.
January 20, 2003 in Getting Press

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
December 16, 2002 in PR Basics

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
November 18, 2002 in PR Basics

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
October 21, 2002 in PR Basics

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
September 16, 2002 in Getting Press

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
August 19, 2002 in PR Basics

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
July 15, 2002 in PR Basics

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
June 17, 2002 in PR Basics

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
May 20, 2002 in PR Basics

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
April 15, 2002 in PR Basics
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