Al Lautenslager

Al Lautenslager

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

From Al Lautenslager

30 Recent Stories

Guerrilla Marketing

Free PR Tactics

How to spread the word about your business without spending any money

30 Press Release Ideas

Check this idea list for ways to turn any biz event into newsworthy info that will catch an editor's eye.

11 Ways to Promote an Event

Host an event--and get some attention for your biz. These tips will help you get the most bang for your PR buck.

Why You Need PR

Find out why getting the word out about your product or service should always be one of your top priorities.

The Seven Day PR Plan

Good PR shouldn't have to take forever. Use this plan to start the publicity ball rolling for you and your biz.
Guerrilla Marketing

Make Marketing a Habit

When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
Guerrilla Marketing

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Guerrilla Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
PR Basics

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
PR Basics

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Getting Press

Who Should Receive Your Press Release?

Selecting the right target is the first step toward getting noticed.
Implement a PR Strategy in 7 Days
Public Relations

Implement a PR Strategy in 7 Days

Building publicity for you and your business can be done one day at a time.
Public Speaking

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.
Getting Press

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.
Getting Press

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
PR Basics

Why You Need PR

Getting the word out about your product or service should always be a priority.
PR Basics

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
Public Relations

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
PR Basics

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
PR Basics

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
PR Basics

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business
Getting Press

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Getting Press

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
Public Relations

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
PR Basics

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI
Getting Press

What Do Editors Look For?

It pays to do some research before you send out that press release.
PR Basics

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
PR Basics

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
PR Basics

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
Getting Press

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
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