Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

30 Recent Stories

5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
8 Ways to Build a More Welcoming Homepage
Grow Your Business

8 Ways to Build a More Welcoming Homepage

As the threshold to your business, your homepage should invite people in.
3 Ways to Master the Hashtag
Social Media

3 Ways to Master the Hashtag

#amIdoingthisright?
13 Business Productivity Apps for the Real-World Entrepreneur
Marketing

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
How to Build a Killer Facebook Page for Your Retail Company
Marketing

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Marketing

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
4 Ways to Use Humor as a Marketing Tool
Marketing

4 Ways to Use Humor as a Marketing Tool

Follow these tips and you'll be laughing all the way to the bank.
Online Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
How to Balance Your Personal and Professional Presence Online
Lifestyle

How to Balance Your Personal and Professional Presence Online

Four tips for successfully blending the personal with the professional on social networks.
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Online Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Stop Chasing Sales and Get Your Web Content Right
Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Marketing Basics

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Marketing Basics

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
What You Wanted to Know About Marketing But Forgot to Ask
Marketing Basics

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
How to Think Like Your Customer
Marketing Basics

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
3 Content Marketing Lessons From Big Brands
Marketing Basics

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
How to Fix 3 Common Online Marketing Mistakes
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Simple Steps to Effective Marketing
Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
The Secrets of Viral Videos
Online Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
How to Create an E-Mail Marketing Campaign That People Will Notice
Online Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
How Photos Can Make or Break Your Marketing Campaign
Marketing Ideas

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
8 Ways to Make Your Business Cards Stand Out
Networking

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
How to Find and Win Over Comparison Shoppers
Finding Prospects

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
Forget the Phone Book. How to Generate Leads for Local Businesses
Online Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
The Imagination: A Sustainable Resource for Online Lead Generation
Online Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
Six Ideas for Finding New Sales Leads
Finding Prospects

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.
Five Ways to Find Leads from Facebook
Finding Prospects

Five Ways to Find Leads from Facebook

On Facebook, behind every business lead is a flesh-and-blood individual

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