April Y. Pennington

30 Recent Stories

Success Stories

Charmed Life

Working from home allowed this married couple to spend more time with their kids and net over $2 million in sales.

In Full Bloom

Everything is coming up roses for this online organic florist.
Entrepreneur Magazine

Bid on It

How online auctions will change retail as we know it
Entrepreneur Magazine

See and Be Seen

They may be backstage, but the products in this celeb retreat won't be secrets for long.
Entrepreneur Magazine

A Bite of the Action

An imaginative inventor cashes in by adding some pizazz to the plain old toothbrush.
Motivation

Free to Wander

This author believes the key to creativity is being goal-free.
Entrepreneur Magazine

Student Bodies

Energize your marketing by bringing students onboard.
Retail Profiles

Worn Well

Old friends build a sportswear empire on affordable prices and word-of-mouth.
Success Stories

Hat Trick

They were labeled mad hatters at first, but this creative couple used their heads to put their event business on top.
Entrepreneur Startups Magazine

Made in the Shade

When this entrepreneur couldn't find hosiery in the right shade, she decided to do something about it.
Entrepreneur Startups Magazine

Tank Girl

An eye for beadwork set this entrepreneur on the path to glamorizing the plain old tank-top undershirt.
Entrepreneur Magazine

Copy That

In business, imitation is more than a form of flattery.

Trash to Treasure

Products made of unexpected materials showcase creativity.
Success Stories

Keepers of the Night

With keen eyes for detail, these longtime friends have mastered the art of creating top-notch nightclubs and restaurants.
Entrepreneur Magazine

Primal Need

This author knows just how consumers bond with brands.
Entrepreneur Magazine

Cream of the Crop

Consummate customer service sets Cold Stone apart.
Success Stories

Comfort and Style

All women know that many undergarments can be uncomfortable and unflattering. But this entrepreneur decided to do something about it.
Success Stories

Sole Provider

The shoe fit for this fashion maven when it came to designing sky-high heels.
Success Stories

Guilt-Free Goodies

How one entrepreneur found sweet success with healthy cookies
Success Stories

Nightclubbing

After being left behind the velvet rope, this entrepreneur created a hip online destination for nightclubbers.
Pet Business Center

Ferreting Out a Fortune

From selling ferret pet supplies to website redesign, these entrepreneurs have built an online empire.
Success Stories

Not Just for Kids

Who says business can't be fun? Not these specialty toy e-tailers.

Back to Basics

Sick of the rat race? Embrace the simple life with a business that soothes customers' souls.
Entrepreneur Magazine

Leader of the Pack

A former police department pilot believes there's room for everyone to be a leader.
Success Stories

Stroller Strides

Creating a family-friendly fitness class won an entrepreneur the mothers' seal of approval.
Success Stories

Selling Point

Bidding on the success of eBay auction assistance pays off.
Success Stories

Carry My Tune

This independent artist turns away investors and calls profits a "side effect"--he just wants to move your music.

Comfort and Style

All women know that many undergarments can be uncomfortable and unflattering. But this entrepreneur decided to do something about it.

Sole Provider

The shoe fit for this fashion maven when it came to designing sky-high heels.
Retail Profiles

Sock It to You

This company has foiled sock-swallowing dryers everywhere with its cool and unusual concept.

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