April Y. Pennington

Starting a Business

Charmed Life

Working from home allowed this married couple to spend more time with their kids and net over $2 million in sales.

Bid on It

How online auctions will change retail as we know it

In Full Bloom

Everything is coming up roses for this online organic florist.

See and Be Seen

They may be backstage, but the products in this celeb retreat won't be secrets for long.

A Bite of the Action

An imaginative inventor cashes in by adding some pizazz to the plain old toothbrush.
Entrepreneurs

Free to Wander

This author believes the key to creativity is being goal-free.

Student Bodies

Energize your marketing by bringing students onboard.

Worn Well

Old friends build a sportswear empire on affordable prices and word-of-mouth.
Starting a Business

Hat Trick

They were labeled mad hatters at first, but this creative couple used their heads to put their event business on top.

Made in the Shade

When this entrepreneur couldn't find hosiery in the right shade, she decided to do something about it.

Tank Girl

An eye for beadwork set this entrepreneur on the path to glamorizing the plain old tank-top undershirt.

Copy That

In business, imitation is more than a form of flattery.

Trash to Treasure

Products made of unexpected materials showcase creativity.
Starting a Business

Keepers of the Night

With keen eyes for detail, these longtime friends have mastered the art of creating top-notch nightclubs and restaurants.

Primal Need

This author knows just how consumers bond with brands.