April Y. Pennington

30 Recent Stories

Management & Operations

The Office

Don't let your messy office hold you back--clear the clutter, spruce up the design, and organize the space so it works for you.

Supporting Role: Bra Biz Success Story

All women know that some bras can be uncomfortable and unflattering. This entrepreneur did something about it.

Show Me the Money

You don't need big bucks to start a franchise, just the right kind of funding. How three others did it and tips for you.
Entrepreneur Magazine

Taking Sides

Right-brain skills are gaining ground in the business world.

Designer Babies

Munchkin couture is all the rage with hip parents.
Food Business Profiles

Spices of Life

Offering a taste of India in a casual setting, these two restaurateurs bring ethnic food to the masses.
Franchise Buying Guide

Show Me the Money

You don't need big bucks to start a franchise--you just need the right source of funding.

Are You a Right-Side-of-the-Brain Entrepreneur?

Sure, detail-oriented left-brain skills are an asset, but conceptual right-brain skills are gaining ground in the world of biz.

Overcoming Tough Times With eBay

eBay helped one man overcome major hurdles to create a life and livelihood based on his passion.

A Day in the Life

Tag along with these three franchisees for a day, and see what it's really like to own your own franchise.

Sole Provider

The shoe fit for this fashion maven when it came to designing sky-high heels.
Entrepreneur Magazine

A Day in the Life

Tag along with these 3 franchisees for a day, and see what it's really like to own a franchise.
Entrepreneur Magazine

Logo Motion

The winner of our ugliest logo contest gets a new look.
Entrepreneur Magazine

On the Rise

Bread businesses are making a post-Atkins comeback.
Entrepreneur Magazine

The Beat Goes On

With each venture, this hip-hop impresario keeps his rhythm.
Franchise Buying Guide

Executive Decision

Corporate execs are jumping into franchise ownership and experiencing a whole new side of business.
Success Stories

Power House

Muscling in on fitness chains, this entrepreneur thrives using his body and soul.

True Franchise Confessions

What's it REALLY like to buy a franchise? Seven entrepreneurs share their experiences as franchisees.
Success Stories

Sampling Sweet Success

Life is sweet for two visionaries who mix sugary treats with style.


With an Academy Award and a hit TV show, the creators of Queer Eye are telling stories everyone wants to hear.
Success Stories

Making Waves

For the brothers who made the fish taco a million-dollar industry, it's all relative.
Success Stories

Groomed for Success

Some would-be grooms need a little direction in finding the perfect diamond. Here come the guides.

Libreria Martinez Books & Art Gallery

From cutting hair to inspiring Hispanic readership, Rueben Martinez's novel idea is a story for all ages.
Success Stories

Breakfast of Champions

Tapping into a widespread passion, these entrepreneurs hope to make everyone's favorite breakfast food an all-day event.
Success Stories

Beauty for a Buck

Challenging the industry standard of costly cosmetics, e.l.f. says, "The buck stops here."


One man's local e-mail list becomes a community marketplace and information treasure trove.

POS World Inc.

When the government came calling on this formerly homebased business, it was a good thing.

ProCharms Inc.

By targeting sports lovers, these jewelry entrepreneurs are leading the charmed life.


All women know that many undergarments can be uncomfortable and unflattering. But this entrepreneur decided to do something about it.

10e20 LLC

These penny-pinching entrepreneurs saved a bundle on startup costs--and have made a bundle in the process.

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