Barbara Findlay Schenck
Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.
Starting a Business
How to stake and protect your claim when it comes to intellectual property.
Follow this five-step action plan when circumstances force a change to your usual routine.
There are better ways to close sales without bleeding your bottom line.
Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Give your campaigns a boost with these no-cost tools.
Sampling isn't just for ice cream shops--put the technique to work for your business.
A graceful parting with difficult clients requires finesse, but it can be done.
Get customers out of a holding pattern with a top-notch campaign.
Learn how to sell yourself to prospects in 6 simple steps.
Successful businesses deliver on all 3 fronts to win and keep customers.
To increase sales, learn what customers want to buy.
Help your business become 'it' with a great tagline.
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© 2014 Entrepreneur Media, Inc.