Barbara Findlay Schenck

Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.

Register, Protect and Defend
Starting a Business

Register, Protect and Defend

How to stake and protect your claim when it comes to intellectual property.
When it Comes to Business Crises, A.D.A.P.T. or Else
Growth Strategies

When it Comes to Business Crises, A.D.A.P.T. or Else

Follow this five-step action plan when circumstances force a change to your usual routine.
The Downside of Price Reductions
Finance

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Unleash Your Inner Guerrilla Marketer
Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Free--Yes, Free!--Marketing Resources
Marketing

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Marketing

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.
Marketing

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.
Marketing

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.
Is Your Introduction Ready?
Marketing

Is Your Introduction Ready?

Learn how to sell yourself to prospects in 6 simple steps.
Growth Strategies

Deliver on Price, Quality and Speed

Successful businesses deliver on all 3 fronts to win and keep customers.
Finance

Follow the Money

To increase sales, learn what customers want to buy.
Marketing

Tag Yourself

Help your business become 'it' with a great tagline.