Behind the Brand

20 Recent Stories

SocialMedia Examiner's Mike Stelzner on How He Got Started
Success Stories

SocialMedia Examiner's Mike Stelzner on How He Got Started

SocialMedia Examiner founder Mike Stelzner and author of 'Launch,' shares his secrets to success in publishing content online with Bryan Elliott on 'Behind the Brand.'
Toshiba America's CEO on How to Embrace Risk
Leadership

Toshiba America's CEO on How to Embrace Risk

Mark Simons, CEO of Toshiba America Information Systems, discusses how a business can go from good to great by taking risks, not being afraid of failure -- and learning from mistakes. He talks with Br
Chris Brogan on How to Grow Your Online Presence
Growth Strategies

Chris Brogan on How to Grow Your Online Presence

The popular blogger shares low-cost ways to take your company 'to the next level' online with site design, email marketing and blogging. He speaks with Bryan Elliott in 'Behind the Brand.'
'Soul Surfer' Bethany Hamilton on Overcoming Challenges
Lifestyle

'Soul Surfer' Bethany Hamilton on Overcoming Challenges

Meet the teenage surfer who survived a shark attack, got back in the water three weeks later and went on to surf professionally. She talks with Bryan Elliott in 'Behind the Brand.'
Chris Brogan on Creating Trust With Customers Online
Social Media

Chris Brogan on Creating Trust With Customers Online

Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Bra
How Gary Vaynerchuk Puts Family First
Work/Life Balance

How Gary Vaynerchuk Puts Family First

The successful entrepreneur talks about cultivating his legacy. An interview with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk's Success Secret: Hard Work
Productivity

Gary Vaynerchuk's Success Secret: Hard Work

The author and entrepreneur talks about making mistakes and going all-in.
Gary Vaynerchuk, Vince McMahon, Biggie Smalls and Inspiration
Profiles

Gary Vaynerchuk, Vince McMahon, Biggie Smalls and Inspiration

The entrepreneur talks about storytelling and the people he admires most.
What's Next for Gary Vaynerchuk
Profiles

What's Next for Gary Vaynerchuk

The social-media guru and entrepreneur talks about his career and management style with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan
Getting Press

Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan

The social media pro talks about his jibbing on cable television.
Gary Vaynerchuk's Advice to Entrepreneurs: Focus on Your Strengths
Productivity

Gary Vaynerchuk's Advice to Entrepreneurs: Focus on Your Strengths

The entrepreneur and author says people should be happy with who they are.
Gary Vaynerchuk on Success, Family and Social Media
Profiles

Gary Vaynerchuk on Success, Family and Social Media

The social-media maven shares his strong business and personal views.
Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'
Social Media

Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing
Social Media

Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

The author and entrepreneur explains his criticism of social-media pros from a controversial TechCrunch interview. A clip from his video with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk on the Impact of the Internet on Selling
Selling Online

Gary Vaynerchuk on the Impact of the Internet on Selling

The video blogger and author talks about the sea change in consumer patterns with Bryan Elliott for 'Behind the Brand.'
Social Media

Gary Vaynerchuk on Social Media and Customer Retention

The social-media evangelist talks about the future of mapping customer acquisition with Bryan Ellliott for 'Behind the Brand.'
Gary Vaynerchuk on His Roots As an Entrepreneur
Family Business

Gary Vaynerchuk on His Roots As an Entrepreneur

The social-media maven on his background as an immigrant and his parents' influence on his business success.
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short
Social Media

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
Gary Vaynerchuk on What Caring Looks Like to Customers
Customer Service

Gary Vaynerchuk on What Caring Looks Like to Customers

The entrepreneur and social media guru talks about the need for transparency in business with Bryan Ellliott for 'Behind the Brand.'
Gary Vaynerchuk on Being an Early Adopter
Profiles

Gary Vaynerchuk on Being an Early Adopter

The social-media maven talks about recognizing and acting on important business trends with Bryan Elliott in 'Behind the Brand.'