Beki Winchel is a contributor for PR Daily
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Social Media Metrics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.