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Beki Winchel is a contributor for
5 Ways Data Can Enhance Marketing Campaigns
Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
'Influencer Marketing' on the Rise, Study Says
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Video Posts Have the Greatest Facebook Reach
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
How to Avoid Journalists' 5 Worst Pitching Peeves
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Social Media Metrics
5 Things to Look for in Social-Media Analytics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Are Gun Bans the Right Political Move for Brands?
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
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