Beki Winchel

Beki Winchel is a contributor for PR Daily
5 Ways Brands Can Use Periscope and Meerkat
Social Media

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
5 Ways Data Can Enhance Marketing Campaigns
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
'Influencer Marketing' on the Rise, Study Says
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Video Posts Have the Greatest Facebook Reach
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
How to Avoid Journalists' 5 Worst Pitching Peeves
Press coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Are Gun Bans the Right Political Move for Brands?
Public Relations

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.