Brian Quinton

Brian Quinton is executive editor of Chief Marketer magazine.

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Business News

What do you get when you combine the daily discount model with the urge of the impulse purchase? Merchants hope the answer is instant customers.

Marketing

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.

Marketing

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.

Marketing

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.

Marketing

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.

Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.