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Catherine Clifford

Catherine Clifford is a senior writer at Entrepreneur.com. Previously, she was the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Catherine attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. Email her at CClifford@entrepreneur.com. You can follow her on Twitter at @CatClifford.

30 Recent Stories

Your Crowdfunding Cheat Sheet (Infographic)

Your Crowdfunding Cheat Sheet (Infographic)

An overview of how companies are raising money with crowdfunding, what categories are hottest and what the future holds for this new and innovative finance tool.
February 20, 2014 in Financing
Obama Inks Executive Order to Streamline Import and Export Process for Businesses

Obama Inks Executive Order to Streamline Import and Export Process for Businesses

President Obama moved to reduce bureaucratic processes from ‘days to minutes’ for small and medium-sized businesses who export American-made goods and services.
February 20, 2014 in Shipping Center
An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable

An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable

Adam Braun, the founder of Pencils of Promise, talks about how he had to confront his biggest fear in order to grow his operation in his new book, ‘The Promise of a Pencil: How an Ordinary Person Can
February 19, 2014 in Leadership
Get a $250,000 Loan in 24 Hours. But Beware, It's Expensive.

Get a $250,000 Loan in 24 Hours. But Beware, It's Expensive.

New York City-based OnDeck Capital launched a new loan program today that gives small-business owners access to a significant amount of cash in a flash.
February 19, 2014 in Financing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
February 18, 2014 in Marketing Basics
Face Your Fears: New Video Game Offers Heart-Pounding Experience -- Literally

Face Your Fears: New Video Game Offers Heart-Pounding Experience -- Literally

Female entrepreneur Erin Reynolds created 'Nevermind,' a video game where players wear heart monitors and their game experience changes based on their level of anxiety. She is raising money to build o
February 18, 2014 in Apps & Software
Popular Crowdfunding Site Kickstarter Says It Was Hacked, Urges Users to Change Passwords

Popular Crowdfunding Site Kickstarter Says It Was Hacked, Urges Users to Change Passwords

Chief executive Yancey Strickler says customers’ email addresses were taken, but no credit card information was obtained by hackers.
February 17, 2014 in Financing
Jos. A. Bank Scoops Up Eddie Bauer, Putting Men’s Wearhouse Deal on Ice

Jos. A. Bank Scoops Up Eddie Bauer, Putting Men’s Wearhouse Deal on Ice

Jos. A. Bank says that it has been eyeing the Eddie Bauer brand for years now.
February 15, 2014 in Go Forward
Comcast CEO Says Time Warner Cable Buy Is ‘Pro-Competitive’ and ‘Pro-Consumer’

Comcast CEO Says Time Warner Cable Buy Is ‘Pro-Competitive’ and ‘Pro-Consumer’

In an interview on CNBC this morning, Comcast CEO Brian Roberts said that the two companies wouldn't be pursuing the merger if they didn't realistically think they would get it would get regulatory ap
February 13, 2014 in News and Trends
Study: The High-Tech Startup Slowdown Started Before the Recession

Study: The High-Tech Startup Slowdown Started Before the Recession

A new report from the Kauffman Foundation shows that the slowdown in the U.S. high-tech entrepreneurship sector goes beyond the recent effects of the Great Recession.
February 13, 2014 in Startup Basics
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
February 13, 2014 in Branding
This Startup Wants to Reverse the Tide on Our Overfished Oceans

This Startup Wants to Reverse the Tide on Our Overfished Oceans

Amy Novogratz and Mike Velings are in the process of getting an investment fund off the ground that will identify and invest in technologies that aim to grow the fish-farming business.
February 12, 2014 in Exploring New Markets
Square Lands Its Next Big Deal: Whole Foods

Square Lands Its Next Big Deal: Whole Foods

A handful of Whole Foods locations across the country are implementing Square's payments system to give customers a way to pay for goods with their smartphones.
February 12, 2014 in Payments & Collections
This Site Allows Celebrities to Crowdfund for Causes in Real Time

This Site Allows Celebrities to Crowdfund for Causes in Real Time

Laffster, once a platform specifically targeting comedians, rebranded itself today to become Cogo, available to actors, authors, musicians and athletes.
February 12, 2014 in Financing
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
February 11, 2014 in Advertising
GoPro, the Maker of the Go-Anywhere Hero Camera, Files for IPO

GoPro, the Maker of the Go-Anywhere Hero Camera, Files for IPO

The San Mateo, Calif.-based company announced today that it plans to go public.
February 8, 2014 in News and Trends
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
February 7, 2014 in Online Marketing
Amazon Just Bought a Video-Game Company

Amazon Just Bought a Video-Game Company

The Seattle-based tech giant has scooped up Irvine, Calif.-based Double Helix Games.
February 7, 2014 in News and Trends
American Heart Association Using Crowdfunding to Find Next Big Thing in Health

American Heart Association Using Crowdfunding to Find Next Big Thing in Health

The American Heart Association is using crowdfunding to find innovative technologies that can assist in improving cardiovascular health across the U.S.
February 6, 2014 in Inventing
In Crowdfunding, Who is Responsible for Preventing Fraud?

In Crowdfunding, Who is Responsible for Preventing Fraud?

On the last day of the public comment period over the proposed equity crowdfunding rules, a slew of stakeholders wrote into the SEC on the topic of liability in the case of fraud.
February 5, 2014 in Financing
Time for a Talk: Don't Let Your Phone Be a Selfish Boyfriend (or Girlfriend)

Time for a Talk: Don't Let Your Phone Be a Selfish Boyfriend (or Girlfriend)

Trying to keep up with technology is like trying to earn love from a person who doesn’t know how to love.
February 5, 2014 in Mobile
Democrats Introduce Legislation to Restore 'Open Internet' Rules

Democrats Introduce Legislation to Restore 'Open Internet' Rules

Bills introduced in both the House of Representatives and the Senate would bring back net neutrality laws.
February 5, 2014 in Security
Entrepreneurs at ZocDoc Say They Can Solve a Major Obamacare Concern

Entrepreneurs at ZocDoc Say They Can Solve a Major Obamacare Concern

The Affordable Care Act brings more patients into the healthcare system but does not increase the number of doctors. The only short-term solution is to be more efficient.
February 4, 2014 in Innovation
A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.
February 3, 2014 in Advertising
Silicon Valley VCs Are More Confident Than They've Been in Years

Silicon Valley VCs Are More Confident Than They've Been in Years

Confidence among West Coast startup investors has reached a level not seen since 2007. For some VCs, though, the level of excitement is something to be cautious about.
February 1, 2014 in Venture Capital
Your Amazon Prime Subscription May Get More Expensive

Your Amazon Prime Subscription May Get More Expensive

In its quarterly conference call, the e-commerce giant says it may increase the cost of its Amazon Prime service by $20 to $40.
February 1, 2014
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
January 31, 2014 in Advertising
These Website Mistakes Are Costing You Money (Infographic)

These Website Mistakes Are Costing You Money (Infographic)

This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.
January 30, 2014 in Your Website
Obama Proposes Retirement Account Program That May Require Employer Action

Obama Proposes Retirement Account Program That May Require Employer Action

In his latest State of the Union address, President Obama mentioned a new savings account for employees called 'myRA.'
January 30, 2014 in Compensation and Benefits
A Dollar and a Dream: 15 Tech Startup Billionaires (Infographic)

A Dollar and a Dream: 15 Tech Startup Billionaires (Infographic)

Of the 500 richest people in the world, 167 are in the U.S. and 15 of those are tech entrepreneurs.
January 29, 2014 in Leadership
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