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Cliff Ennico


Cliff Ennico is a syndicated columnist and author of several books on small business, including Small Business Survival Guide and The eBay Business Answer Book. This column is no substitute for legal, tax or financial advice, which can be furnished only by a qualified professional licensed in your state.

23 Recent Stories

When e-Mail Doesn't Do the Job

It might be a time-saver, but e-mail is not always the way to go when it comes to effective communication.
November 18, 2002 in Business Management

Expanding Your Target Market

Your first, obvious target market doesn't have to be your only target market. Follow the example of this creative entrepreneur, and look outside the box.
October 28, 2002 in Growing Your Business

When Business Separates Father From Son

This sticky situation could have a happy ending if it's treated as a business problem and not a family dispute.
October 21, 2002 in Growing Your Business

Bringing In Your First Partner

What you need to think about before bringing anyone else on board
October 14, 2002 in Growing Your Business

When Kids and Home Offices Collide

Probably the biggest reason parents set up home offices is to find a better balance between their work and family lives, but is that really possible with children running around the house?
October 7, 2002 in Leadership

Surviving Small Claims Court

Want your fair share? A quick guide to getting your day in court ... and emerging a winner.
October 1, 2002 in Magazine

Protecting Our Homeland...and Making Money

Get a piece of the government pie by finding out if the products or services your business sells might be needed by the Homeland Security effort.
September 30, 2002 in Leadership

Options for Dissatisfied Franchisees

If the rosy picture you had of owning a franchise has a little tarnish on it now, this franchise company CEO has some words of advice for you.
September 23, 2002 in Franchises

Becoming Your Own Toughest Competitor

If you want your company to survive, sometimes you have to put yourself out of business.
September 16, 2002 in Growing Your Business

Protecting Your Company Data From Disaster

Among the many lessons learned from 9/11, protecting your business's crucial information should be one of them. Find out why it's so important.
September 9, 2002 in Business Management

Improving Your Networking Skills

If you think yours could use a little polishing, here's one way to get your networking skills up to speed.
September 3, 2002 in Growing Your Business

The Business of a "Business Makeover"

Would your business benefit from a makeover? See how one entrepreneur fared, and then make your decision.
August 19, 2002 in Growing Your Business

Marketing Via the "Fear Factor"

When standard marketing tactics didn't work and their sales were going nowhere, find out why one company resorted to scare tactics to drum up business.
August 12, 2002 in Leadership

The Terrible Truth About Tax ID Numbers

Clearing the confusion about where and how to get your very own tax ID number
July 26, 2002 in Tax Center

Can Startups Get Venture Capital?

VC money for startups is scarce, but here's one group that hopes to change that.
July 22, 2002 in Venture Capital

Standing on a Giant's Shoulders

Reflecting on Jane Applegate, one of small business's leading advocates
July 15, 2002 in Startup Basics

The Reality of Working From Home

Ground rules don't always cut it when it comes to homebased business. Here's how to deal with the unexpected.
July 1, 2002 in Home Based Business

The Dollar's Down: Are You Exporting?

Now is a perfect time to think about going global.
June 17, 2002 in Growing Your Business

What Investors Really Want

Forget what you think you know about getting start-up or expansion capital. Here's what investors are looking for.
June 3, 2002 in Angel Investors

Answers to 3 Tough Copyright Questions

When designing your marketing materials, take care not to rip anyone off in the process.
May 20, 2002 in Protecting Your Idea

Accepting Money From Friends & Family

4 ways to get your cash without wreaking havoc on your personal relationships

How to Get Yourself Paid

What to do when deadbeat debtors refuse to cough up the cash
April 22, 2002 in Managing Cash Flow

When Cash Is Tight, Who Gets Paid?

A simple guide to prioritizing your payments when the bills are piling up beyond control
March 25, 2002 in Payments & Collections
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