Courtney Spritzer and Stephanie Abrams Cartin
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The Fake Followers of Major U.S. Retailers (Infographic)
Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
With Social Media, Fakes Are a Real Problem for Your Business
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
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