Dan S. Kennedy: Page 3
Author, Strategic Advisor, Consultant, and Business Coach
DAN S. KENNEDY is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually.
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Latest: Page 3
3 Ways to Raise Your Referral Rate
Put these marketing tools to work for you so your customers will refer you to their friends and family.
Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits
By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
2 Biggest Hurdles to Winning the Referral and Retention Race
Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
The Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.