Dan S. Kennedy: Page 3

Author, Strategic Advisor, Consultant, and Business Coach

DAN S. KENNEDY is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually. 

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Latest: Page 3

Growing a Business

3 Ways to Raise Your Referral Rate

Put these marketing tools to work for you so your customers will refer you to their friends and family.

Growing a Business

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.

Growing a Business

2 Biggest Hurdles to Winning the Referral and Retention Race

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.

Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.

Marketing

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.

Marketing

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.