Elizabeth J. Goodgold

18 Recent Stories

Entrepreneur Magazine

Marketing Buzz 06/03

Mascot marketing; improving your on-the-phone vocal skills
Entrepreneur Magazine

Marketing Buzz 05/03

When it pays to be hip; crack open these marketing books
Entrepreneur Magazine

Marketing Buzz 04/03

Promoting your toy store to singles; your outdoor advertising options
Entrepreneur Magazine

Marketing Buzz 03/03

Deciding if "wacky" will work for you; a "do not call" registry for telemarketers
Entrepreneur Magazine

Brand-Spankin' Brew

Whipping its logo into shape got this brewery's business hopping.
Entrepreneur Magazine

Shelf Life

Making the leap from the TV screen to the retail aisles is all about your brand image.
Entrepreneur Magazine

Chasing Women

Targeting an auto services market that isn't so impressed by grease
Entrepreneur Magazine

Keeping the Balls Rolling

Conforming to industry and customer tastes put a happy ending on this handmade's tale.
Entrepreneur Magazine

Bear Market

How one company repositioned itself for a plush success story
Ads by Type

Nothing but Net

Offline advertising--who needs it?
Entrepreneur Magazine

Space Mission

Your work environment may be the most substantial part of your brand.
Entrepreneur Magazine

Shroom to Grow

The secret to keeping gourmet food fresh isn't Ziploc.
Entrepreneur Magazine

Manned Rocket

With a little gender rebranding, this boutique really took off.
Entrepreneur Magazine

Doctored Image

Take one total brand overhaul and call us in the morning.
Entrepreneur Magazine

Dot Your Eyes

We spotted a hot branding idea.
Entrepreneur Magazine

Just for Shows

With a new design, these booths are gonna walk all over you.
Entrepreneur Magazine

Get Happy

Meet a company in desperate need of some deep-tissue branding.
Entrepreneur Magazine

New Age

Want a grown-up company? Get a grown-up marketing strategy.

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