This ad will close in

Elizabeth J. Goodgold

18 Recent Stories

Marketing Buzz 06/03

Mascot marketing; improving your on-the-phone vocal skills
June 1, 2003 in Entrepreneur Magazine

Marketing Buzz 05/03

When it pays to be hip; crack open these marketing books
May 1, 2003 in Entrepreneur Magazine

Marketing Buzz 04/03

Promoting your toy store to singles; your outdoor advertising options
April 1, 2003 in Entrepreneur Magazine

Marketing Buzz 03/03

Deciding if "wacky" will work for you; a "do not call" registry for telemarketers
March 1, 2003 in Entrepreneur Magazine

Brand-Spankin' Brew

Whipping its logo into shape got this brewery's business hopping.
January 1, 2003 in Entrepreneur Magazine

Shelf Life

Making the leap from the TV screen to the retail aisles is all about your brand image.
December 1, 2002 in Entrepreneur Magazine

Chasing Women

Targeting an auto services market that isn't so impressed by grease
November 1, 2002 in Entrepreneur Magazine

Keeping the Balls Rolling

Conforming to industry and customer tastes put a happy ending on this handmade's tale.
October 1, 2002 in Entrepreneur Magazine

Bear Market

How one company repositioned itself for a plush success story
September 1, 2002 in Entrepreneur Magazine

Nothing but Net

Offline advertising--who needs it?
August 1, 2002 in Ads by Type

Space Mission

Your work environment may be the most substantial part of your brand.
June 1, 2002 in Entrepreneur Magazine

Shroom to Grow

The secret to keeping gourmet food fresh isn't Ziploc.
May 1, 2002 in Entrepreneur Magazine

Manned Rocket

With a little gender rebranding, this boutique really took off.
April 1, 2002 in Entrepreneur Magazine

Doctored Image

Take one total brand overhaul and call us in the morning.
March 1, 2002 in Entrepreneur Magazine

Dot Your Eyes

We spotted a hot branding idea.
February 1, 2002 in Entrepreneur Magazine

Just for Shows

With a new design, these booths are gonna walk all over you.
January 1, 2002 in Entrepreneur Magazine

Get Happy

Meet a company in desperate need of some deep-tissue branding.
December 1, 2001 in Entrepreneur Magazine

New Age

Want a grown-up company? Get a grown-up marketing strategy.
November 1, 2001 in Entrepreneur Magazine