Eric Siu

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.

Focus on the Big Picture, and Your Website Will Thrive
SEO

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Are You Meeting Your Customers' Online Marketing Expectations?
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Foster Organic Traffic in a Crowded Internet With These 6 Steps
SEO

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
You're No Little Fish: Stand Out by Dominating Content Marketing
Content marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
2 Risky Pivots You Probably Haven't Heard About
Pivots

2 Risky Pivots You Probably Haven't Heard About

Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
Hook New Customers With an Online 'Hopeful Greeting'
Content marketing

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
4 Ways to Evolve Your Content Marketing Strategy
Marketing Edge

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Content marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
3 Deadly Mistakes of Infographic Creation
Infographics

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
The 7 Principles of Launching a Super Successful Blog
Marketing

The 7 Principles of Launching a Super Successful Blog

Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
17 Content Pieces You Can Create Without Writing a Single Word
Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
How to Attract (and Keep) Your First 100 Customers
Starting a Business

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
5 Tools That Put Content Marketing Analysis on Autopilot
Content marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Is Growth Hacking Right for Your Company?
Growth Strategies

Is Growth Hacking Right for Your Company?

If you think your business can handle experimenting with initiatives for rapid growth, be sure to track everything.