CEO, Single Grain. Founder, Growth Everywhere.
Eric Siu is the CEO of San Francisco-based digital marketing agency Single Grain. He also interviews successful entrepreneurs on business and personal growth at Growth Everywhere.
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Starting a Business
If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
These subscription-based marketing-automation programs can track potential customers and see if they follow through.
If you think your business can handle experimenting with initiatives for rapid growth, be sure to track everything.
Pull out these ideas when you find yourself in a time crunch but need new content.