Erika Napoletano

Erika Napoletano

Erika Napoletano is the head redhead at RHW Media, a Boulder, Colo.-based company that solves hard marketing problems and gets people unstuck and on their way to being awesome.

How to Stand Out by Keeping it Simple
Marketing

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Liquortarians Hope to Get Your Vote
Starting a Business

Liquortarians Hope to Get Your Vote

Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.
In Amish Country, A Lesson in Niche Marketing
Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Where to Look to Raise Cash For Your Business
Finance

Where to Look to Raise Cash For Your Business

When local options fail, it's time to cast a wider net. Here are ways to expand your funding search.
Tips to Help the Next Generation of Entrepreneurs
Leadership

Tips to Help the Next Generation of Entrepreneurs

The innovators of the future are roaming the halls of your local schools. But are they getting enough encouragement? Here's how you can help.
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What Every Entrepreneur Can Learn from Hair Club for Men
Marketing

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
How One Business Is Expanding Beyond Its Local Market
Marketing

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?
Community and Other C-Words to Build a Business On
Starting a Business

Community and Other C-Words to Build a Business On

Through core values that include a focus on collaboration, a company can make money without selling a thing.
How Two Small Companies Are Driving Revenue Using Social Media
Marketing

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
How to Break Out of the Business Buzzword Bubble
Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Why You Should Think Twice Before Posting Anonymous Comments Online
Leadership

Why You Should Think Twice Before Posting Anonymous Comments Online

Four reminders that entrepreneurs have a responsibility to own their words in the digital age.
The Unwritten Rules for Online Publishers
Marketing

The Unwritten Rules for Online Publishers

Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
Humility: An Undervalued But Crucial Business Asset
Marketing

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.