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Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

30 Recent Stories

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
March 24, 2009 in Online Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
March 2, 2009 in Online Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
January 30, 2009 in Online Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
January 12, 2009 in Online Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
December 11, 2008 in Online Marketing

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
September 24, 2008 in Online Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
July 17, 2008 in Online Marketing

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
June 30, 2008 in Online Marketing

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
June 5, 2008 in Online Marketing

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
March 27, 2008 in Online Marketing

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
February 26, 2008 in Online Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
December 31, 2007 in Online Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
November 30, 2007 in Online Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
October 31, 2007 in Online Marketing

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.
September 28, 2007 in Marketing

Ask and You Shall Succeed

Use online surveys to improve your e-mail marketing communications.
August 23, 2007 in Online Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
July 24, 2007 in Online Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
June 20, 2007 in Online Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
May 15, 2007 in Online Marketing

E-Mail Subject Lines: Beyond the Basics

Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
April 9, 2007 in Online Marketing

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on
March 8, 2007 in Online Marketing

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.
February 7, 2007 in Online Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
January 5, 2007 in Online Marketing

E-Mail Marketing for the Holidays

Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
December 1, 2006 in Online Marketing

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
November 8, 2006 in Online Marketing

E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
November 8, 2006 in Online Marketing

Get the Most From Your E-Mail Marketing

Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
October 4, 2006 in Online Marketing

Attracting Customers With a Free Consultation

Show prospects what you can do for their business by offering a complimentary assessment.
September 7, 2006 in Online Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
August 28, 2006 in Online Marketing