Gail Goodman

Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

30 Recent Stories

Online Marketing

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
Online Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Online Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Online Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Online Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
Online Marketing

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Online Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Online Marketing

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Online Marketing

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Online Marketing

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
Online Marketing

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
Online Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Online Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Online Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Marketing

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.
Online Marketing

Ask and You Shall Succeed

Use online surveys to improve your e-mail marketing communications.
Online Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
Online Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
Online Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
Online Marketing

E-Mail Subject Lines: Beyond the Basics

Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
Online Marketing

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on
Online Marketing

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.
Online Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
Online Marketing

E-Mail Marketing for the Holidays

Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
Online Marketing

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
Online Marketing

E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
Online Marketing

Get the Most From Your E-Mail Marketing

Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
Online Marketing

Attracting Customers With a Free Consultation

Show prospects what you can do for their business by offering a complimentary assessment.
Online Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.

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