Gail Goodman

Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

Marketing

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
Starting a Business

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Starting a Business

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Marketing

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Marketing

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
Marketing

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Marketing

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.