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Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

6 Recent Stories

The E-Mail Marketing Boost

E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.
July 17, 2006 in Online Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
June 5, 2006 in Online Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
June 5, 2006 in Online Marketing

Success Secrets of Successful E-Mail Marketers

What's the difference between a good e-mail marketer and a great e-mail marketer? These 5 traits.
May 1, 2006 in Online Marketing

5 Common E-Mail Marketing Mistakes

The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
April 10, 2006 in Online Marketing

Building Your E-mail List

Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
March 6, 2006 in Online Marketing
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