Staff Writer. Frequently covers YouTube, celebrity entrepreneurs and viral trends.
In developing Yahoo's myriad tech products, Mayer obsessively references data and metrics. In honing the company's media strategies, however, she prefers to go with her gut.
Brand partnerships can be a goldmine for today's biggest YouTubers. But 22-year-old Connor Franta, who boasts a digital footprint of 5 million followers, would much rather build brands of his own.
Will today's smartphone shoppers -- ever in pursuit of the next big thing -- be enticed by a product harkening back to the primitive devices of yore? BlackBerry hopes so.
Career Mental Health
New research calls into question the well-accustomed axiom that any job is better than no job at all.
Google has already flagged 11,000 malicious domains -- though it is likely that many more than that have been compromised by a mysterious virus called 'SoakSoak.'
While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
The stock market is the latest industry to be democratized by the startup sphere.
The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
The release marks the first wave of a landmark partnership that will ultimately see more than 100 business apps developed by the former adversaries.
Susan Wojcicki says that work and motherhood aren't mutually exclusive.
Mike Jeffries' lengthy reign has not been without its fair share of controversies.
When the French luxury house introduced its Le Pliage bag 20 years ago, it was met with very little fanfare. Three years later and with virtually no marketing, it became a hit. Today, the company sells 10 a minute.
Recommended to him by Warren Buffett, Gates calls 'Business Adventures' by John Brooks the best business book he's ever read.
With a unique ability to weave visual backstories and touch untold masses, QVC can serve as a transformative vehicle for entrepreneurs.
How a simple misspelling threw an entire promotional campaign into complete disarray.
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© 2015 Entrepreneur Media, Inc.