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Greg Connolly is the founder of the Berkeley, Calif.-based health-drink maker Amara Beverage Company. Amara is made with coffee berry, the red fruit that grows on coffee plants, found predominantly in natural-food stores like Whole Foods. The company makes a fruit-based sports drink designed for the rapidly growing fitness segment CrossFit.

5 Recent Stories

3 Easy Steps for Finding the Ideal Co-Founder

3 Easy Steps for Finding the Ideal Co-Founder

Business partnerships are often compared to marriage: If you find the right match, success will ensue. Otherwise, you may be headed for disaster (and a nasty breakup).
March 20, 2014 in Grow Your Business
Why a Dog-Eat-Dog Mentality Doesn't Work

Why a Dog-Eat-Dog Mentality Doesn't Work

Thinking that you have to annihilate your competitors to dominate your industry may not be the best approach to scale your company. Here is why.
January 30, 2014 in Grow Your Business
Why Growing Your Business Is All About Perspective

Why Growing Your Business Is All About Perspective

For our series The Grind, entrepreneur Greg Connolly explains how changing his mentality helped him become a better entrepreneur.
November 15, 2013 in Grow Your Business
Why Slow and Steady Wins the Race

Why Slow and Steady Wins the Race

For our series The Grind, the founder of sports-drink company Amara offers up advice on how to expand intelligently.
September 19, 2013 in Starting a Business

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
July 25, 2013 in Starting a Business