Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories

Online Marketing

Use Your Words

Put Google AdWords to work, and watch the customers--and sales--click in.
Entrepreneur Magazine

Get Noticed

Shine a spotlight on your business with our 21 low-cost marketing moves.
Entrepreneur Magazine

It's in the Bag

The right shopping bag can carry more than just your business's merchandise.
Entrepreneur Magazine

Natural Born Clickers

They might be clicking through, but will they buy? Don't just wait and see.
Entrepreneur Startups Magazine

50 Steps to Startup Success

We've tapped the minds of business experts and entrepreneurs to bring you the essential steps to launching a business.

Go the Distance

eBay rewards sellers who provide great customer service.

New Beginnings

Feedback updates mean buyers and sellers are leaving more honest ratings.
Entrepreneur Magazine

Small Wonders

Widgets encourage customers to engage with you.
Entrepreneur Magazine

Go for Seconds

If at first they don't respond, send, send again.
Entrepreneur Magazine

Close to Home

Make the most of local search--and watch your sales soar.
Entrepreneur Magazine

The Muslim Market

How can you reach out to this fast-growing group of consumers?
Entrepreneur Magazine

Oh, Behave!

Social networking has its own social dynamics. Here's how to navigate them.
Entrepreneur Magazine

Group Dynamics

Facebook could reap a bounty of benefits for your business. Should you join?
Entrepreneur Magazine

Chill Out, Man!

As an entrepreneur, you're bound to feel tense. Learn to relax for the sake of your business.
Entrepreneur Magazine

In the Spotlight

While lying on the beach, many of us have thought about drinking a nice, cold beer, but most haven't gone as far as starting a beer company. That's where Rhonda Kallman is different.
Entrepreneur Magazine

Babes in Cyberland

They might be small, but Generation We's got plenty of pull.
Entrepreneur Magazine

Retailers That Play It Safe

At Jackrabbit Toys ( in Sea Girt, New Jersey, customers are asking more questions since this summer's high-profile recalls of toys made in China.
Online Marketing

Bring Your Biz to YouTube

Put the site to work promoting your business.
Entrepreneur Magazine

Get Ready

Send your sales force on its merry way without training and support, and you could be taking a hit in the revenue.
Entrepreneur Magazine

Keep Them Posted

When Kim Snider asks attendees of her educational seminars, "How many of you read my blog?" she estimates that 80 percent of the people in the room raise their hands. It wasn't always that way, though
Entrepreneur Magazine

Cultural Club

Use ethnic holidays to attract new customers.
Entrepreneur Magazine

Lead the Way

In the Information Age, customers want to hear you say more about your product and what it can do for them.
Online Marketing

Get Personal

Blogs, podcasts and networking sites are a great way to steer users to your eBay listings.

Start Your Engines!

On eBay, the highway to success is shorter than you think. Try these tips to supercharge your business.
Entrepreneur Magazine

When You Should Dodge Discounts

Would your store be better off sans sales?
Entrepreneur Magazine

Your Message in a Mascot

Take these 3 quick tips to dress up your company's image.
Entrepreneur Magazine

Now See This

Online video can breathe new life into your business.
Entrepreneur Magazine

On The Rise

The best part about starting small is that there's no limit to how far you can go. These entrepreneurs launched their businesses with less than $1,000, but now they're making millions--and so can you.
Entrepreneur Magazine

That Time Again?

Loyalty programs remind customers to buy from you.
Entrepreneur Magazine

For a Good Cause

Promote a charity and your business.
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