Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories

10 Hot Export Markets for Small Businesses
Exploring New Markets

10 Hot Export Markets for Small Businesses

A look at a range of export opportunities, as well as challenges, for companies seeking growth beyond their home borders.
Six Books on Leadership Worth Actually Reading
Leadership

Six Books on Leadership Worth Actually Reading

No one springs forth from the womb a fully formed leader--but some books can shorten the learning curve
The Risks of Betting on Sports in Your Office
Managing Employees

The Risks of Betting on Sports in Your Office

Here's how office pools may earn your company a major-league penalty.
How Military Veterans Are Finding Success in Small Business
Success Stories

How Military Veterans Are Finding Success in Small Business

Leveraging the benefits of their training and specialized resources, military veterans are increasingly turning to entrepreneurship. Here's a look at their battle plans.
Startup Aims to Make Social Media Easier for Superstars
Social Media

Startup Aims to Make Social Media Easier for Superstars

WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
How Pawngo Put a Modern Spin on an Old-Fashioned Business
Websites

How Pawngo Put a Modern Spin on an Old-Fashioned Business

A smart rebranding landed this online pawn shop new customers and investors.
Need Inspiration? Three 'Doing Good' Success Stories
Success Stories

Need Inspiration? Three 'Doing Good' Success Stories

We follow up with some of our do-gooders from past columns.
How One Small Business Redesigned its Website for Better Sales
Websites

How One Small Business Redesigned its Website for Better Sales

A total overhaul adds sizzle to an electronics company's web sales.
A New Tool to Compare Health-Care Plans
Compensation and Benefits

A New Tool to Compare Health-Care Plans

A look at how small-business owners can more easily research information on health insurance options.
A Computer Business That Gives Back Through Tech Upgrades
Profiles

A Computer Business That Gives Back Through Tech Upgrades

How inQuo helps startups and struggling small businesses in need of equipment.
New Tools Make it Easier to Build a Facebook Fan Page
Social Media

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
CharityBuzz's Big Idea: Altruistic Online Auctions
Success Stories

CharityBuzz's Big Idea: Altruistic Online Auctions

An upscale auction site offers ultimate access to big-name talent -- and charities reap the rewards
An Inside Look at an Online Catalog Makeover
Building a Website

An Inside Look at an Online Catalog Makeover

A sporting goods site puts the emphasis on content and wins big.
Three financial resolutions that can benefit your business.
Financing

Three financial resolutions that can benefit your business.

Three financial resolutions that can benefit your business
Three Survival Stories From the Franchise World
Franchise 500

Three Survival Stories From the Franchise World

Fires, credit problems, medical emergencies--there's no end to the obstacles overcome by intrepid franchisees. Here's how three spirited entrepreneurs found success in the face of adversity.
How Entrepreneurs with Social Vision Secured Venture Capital
Venture Capital

How Entrepreneurs with Social Vision Secured Venture Capital

VCs help sharpen Warby Parker's focus on the eyeglass industry.
Free Market-Research Tools -- A Sampler
Market Research

Free Market-Research Tools -- A Sampler

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
How CouchSurfing Got its Start, and Landed VC Millions
Venture Capital

How CouchSurfing Got its Start, and Landed VC Millions

Four entrepreneurs find more than pocket change in their couch.
Toy Maker Makes a Difference in Honduras
Success Stories

Toy Maker Makes a Difference in Honduras

Tegu puts toys to work to build a better future for homeless kids.
How to Weigh Your Options When Deciding on Financial Products
Bank Loans and Microloans

How to Weigh Your Options When Deciding on Financial Products

Household brands like Office Depot, Sam's Club and Google are offering financial products, but are they the way to go for your business?
Building a Business on Regifting
Success Stories

Building a Business on Regifting

With Shift My Gift, recipients can donate the money Aunt Gladys wanted to spend on them instead of having to find space for yet another useless tchotchke.
A 2011 Holiday Shopping Trend Snapshot
Growth Strategies

A 2011 Holiday Shopping Trend Snapshot

What retail forecasters expect from online customers during the holiday spending season this year.
Building a Business on Busy Schedules and Making Errands Pay
Success Stories

Building a Business on Busy Schedules and Making Errands Pay

TaskRabbit lands $5 million in funding, as it banks on its errand service to help you get stuff done.
Small-Business Cards Offer Rewards, Some Risk
Cash Flow & Money Management

Small-Business Cards Offer Rewards, Some Risk

Banks are targeting more credit cards at small businesses, but companies must weigh the incentives against the potential costs.
Artisan Cheesemaker's Whey of the Future
Going Green

Artisan Cheesemaker's Whey of the Future

In a surprisingly competitive world of artisanal cheesemaking, one Wisconsin producer has a taste for helping others.
Is Your Billing Process Delaying Payments?
Payments & Collections

Is Your Billing Process Delaying Payments?

Four tips to better use your invoices to get paid faster.
How to Make Employee Training a Winning Investment
Training

How to Make Employee Training a Winning Investment

Entrepreneurs who help their team strengthen important skills, and add to them, can see a boost to their bottom line.
How to Stop Losing Money From Coupons
Advertising

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
10 Creative Money-Saving Tactics for Small-Business Owners
Money

10 Creative Money-Saving Tactics for Small-Business Owners

Looking for ways to do more with less? Consider the tactics that some small-business owners devised to stretch a dollar.
Maker Faire and the Growth of Do-It-Yourself
Low-Cost Business Ideas

Maker Faire and the Growth of Do-It-Yourself

There's a lot more to DIY than that wobbly table you built (and your spouse hates). A Maker Movement leader weighs in on the growth of the DIY community.
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