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Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories

New Tools Make it Easier to Build a Facebook Fan Page

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
January 11, 2012 in Social Media
CharityBuzz's Big Idea: Altruistic Online Auctions

CharityBuzz's Big Idea: Altruistic Online Auctions

An upscale auction site offers ultimate access to big-name talent -- and charities reap the rewards
January 6, 2012 in Success Stories
An Inside Look at an Online Catalog Makeover

An Inside Look at an Online Catalog Makeover

A sporting goods site puts the emphasis on content and wins big.
January 5, 2012 in Building a Website
Three financial resolutions that can benefit your business.

Three financial resolutions that can benefit your business.

Three financial resolutions that can benefit your business
January 3, 2012 in Financing
Three Survival Stories From the Franchise World

Three Survival Stories From the Franchise World

Fires, credit problems, medical emergencies--there's no end to the obstacles overcome by intrepid franchisees. Here's how three spirited entrepreneurs found success in the face of adversity.
December 22, 2011 in Franchise 500
How Entrepreneurs with Social Vision Secured Venture Capital

How Entrepreneurs with Social Vision Secured Venture Capital

VCs help sharpen Warby Parker's focus on the eyeglass industry.
December 22, 2011 in Venture Capital
Free Market-Research Tools -- A Sampler

Free Market-Research Tools -- A Sampler

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
December 15, 2011 in Market Research
How CouchSurfing Got its Start, and Landed VC Millions

How CouchSurfing Got its Start, and Landed VC Millions

Four entrepreneurs find more than pocket change in their couch.
December 9, 2011 in Venture Capital
Toy Maker Makes a Difference in Honduras

Toy Maker Makes a Difference in Honduras

Tegu puts toys to work to build a better future for homeless kids.
December 8, 2011 in Success Stories
How to Weigh Your Options When Deciding on Financial Products

How to Weigh Your Options When Deciding on Financial Products

Household brands like Office Depot, Sam's Club and Google are offering financial products, but are they the way to go for your business?
December 5, 2011 in Bank Loans and Microloans
Building a Business on Regifting

Building a Business on Regifting

With Shift My Gift, recipients can donate the money Aunt Gladys wanted to spend on them instead of having to find space for yet another useless tchotchke.
November 25, 2011 in Success Stories
A 2011 Holiday Shopping Trend Snapshot

A 2011 Holiday Shopping Trend Snapshot

What retail forecasters expect from online customers during the holiday spending season this year.
November 23, 2011 in Growth Strategies
Building a Business on Busy Schedules and Making Errands Pay

Building a Business on Busy Schedules and Making Errands Pay

TaskRabbit lands $5 million in funding, as it banks on its errand service to help you get stuff done.
November 21, 2011 in Success Stories
Small-Business Cards Offer Rewards, Some Risk

Small-Business Cards Offer Rewards, Some Risk

Banks are targeting more credit cards at small businesses, but companies must weigh the incentives against the potential costs.
November 18, 2011 in Cash Flow & Money Management
Artisan Cheesemaker's Whey of the Future

Artisan Cheesemaker's Whey of the Future

In a surprisingly competitive world of artisanal cheesemaking, one Wisconsin producer has a taste for helping others.
November 17, 2011 in Going Green
Is Your Billing Process Delaying Payments?

Is Your Billing Process Delaying Payments?

Four tips to better use your invoices to get paid faster.
November 7, 2011 in Payments & Collections
How to Make Employee Training a Winning Investment

How to Make Employee Training a Winning Investment

Entrepreneurs who help their team strengthen important skills, and add to them, can see a boost to their bottom line.
November 4, 2011 in Training
How to Stop Losing Money From Coupons

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
November 3, 2011 in Advertising
10 Creative Money-Saving Tactics for Small-Business Owners

10 Creative Money-Saving Tactics for Small-Business Owners

Looking for ways to do more with less? Consider the tactics that some small-business owners devised to stretch a dollar.
November 1, 2011 in Money
Maker Faire and the Growth of Do-It-Yourself

Maker Faire and the Growth of Do-It-Yourself

There's a lot more to DIY than that wobbly table you built (and your spouse hates). A Maker Movement leader weighs in on the growth of the DIY community.
October 25, 2011 in Low-Cost Business Ideas
From Cancer Patient to a Multimillion-Dollar Beacon of Hope

From Cancer Patient to a Multimillion-Dollar Beacon of Hope

How Lee Rhodes went from battling illness to creating a votive and candleholder company that offers comfort to consumers and financial support to cancer patients.
October 24, 2011 in Success Stories
Essential Apps for Startups

Essential Apps for Startups

These smartphone apps can help keep you organized when you're on the go starting your business.
October 19, 2011 in Apps & Software
Intuit Program Awards Grants to Help Spur Local Jobs

Intuit Program Awards Grants to Help Spur Local Jobs

Need a nudge to hire a new employee? The financial software company is offering funding to small businesses that create jobs.
October 18, 2011 in Financing
Four Common Startup Money Mistakes

Four Common Startup Money Mistakes

Good financial management is key to startup success. You can get your business off to a sound start if you can avoid these money traps.
October 18, 2011 in Startup Basics
Create Card-Free Rewards Programs with Apps

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
October 7, 2011 in Mobile
An Insider's Take on Attracting Angel Investment

An Insider's Take on Attracting Angel Investment

James Hunt, an angel investor and adjunct professor at Georgetown University's McDonough School of Business, shares his secrets on getting attention from financial backers.
October 6, 2011 in Angel Investors
Hacking the U.S. Census for Market Research

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
October 6, 2011 in Marketing Basics
Five Questions Your Business Plan Must Answer

Five Questions Your Business Plan Must Answer

Business plans don't have to be a lengthy ordeal. But you're more likely to get off to a good start if you think through critical questions about how you'll make money and run the show.
October 5, 2011 in Your Business Plan
How 'Working Spouse' Rules Can Save a Company Money -- And Headaches

How 'Working Spouse' Rules Can Save a Company Money -- And Headaches

Employers can save money by creating 'working-spouse carve-outs' encouraging employees to use their spouse's health-insurance plans.
September 28, 2011 in Human Resources
How Community Banks Are Wooing Small-Business Customers

How Community Banks Are Wooing Small-Business Customers

The money is coming back in business borrowing-- so why don't businesses want it? Here's a look at what some innovative community banks are doing to try to be your lender.
September 28, 2011 in Financing
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