Ivan Misner

Ivan Misner

Founder and Chief Visionary Officer of BNI

Ivan Misner is founder and chief visionary officer of BNI, a professional business networking organization headquartered in Upland, Calif. He is co-author, with Hazel Walker and Frank De Raffele, of Business Networking and Sex: Not What You Think (Entrepreneur Press, 2012).

Marketing

Practice Makes Perfect Networking

Implement these 2 simple strategies and watch the referrals pour in.
Marketing

Customize Your Referral Strategies

To optimize sales, learn to tailor your networking approach to different personality types and occasions.
Marketing

Stop Blaming Your Network

Not getting the referrals you want? Stop pointing fingers and start taking charge of your company's success.
Marketing

Getting Referred By Friends and Family

Will people who like, care about and respect you always refer business to you? Not necessarily.
Marketing

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Marketing

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Marketing

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Marketing

Why Referral Marketing Works

Think cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.

Why We Make Mistakes

Why do we insist on making all the mistakes ourselves when we could learn from others?
Marketing

Salespeople Don't Live Off Referrals Alone

Even if you're getting all the referrals you want, you still need to sell.
Marketing

Watch Your Word-of-Mouth

Word-of-mouth marketing is always working; it just may not be working in your favor.

Week 10: The Key to Networking

Building long-term relationships based on trust will help open the door to others' prime networks.