James Maduk

Marketing

Sales Wide Open

Learn the art of asking open-ended questions.

The Selling of You

Before you can sell anything, you have to sell the idea of "you" to the customer. Our expert shows you how to establish your personal brand.
Marketing

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.

<I>Don't</I> Leave Them Speechless

Why having a conversation--not a presentation--with a prospect is the best way to get the sale
Marketing

Keep 'Em Interested

How to engage prospects before they have a chance to tell you they'll "think it over"

Push Yourself!

In the race called getting the sale, it's all about training, improving and getting out of your comfort zone.

Making Big Fat Claims

How to get your prospects' interest <i>before</i> you move in for the sale

Make Some Noise With Your Marketing

The SCREAM PIGS theory is all you need to make sure your marketing message gets heard.

Should You Fire Your Web Site?

If your Web site isn't doing its job--selling--why are you keeping it on your sales team?

Setting Goals for Your Sales and Marketing

Have you looked at your goals lately? More important, are you following through on them?
Marketing

Are Press Releases a Waste of Time?

If you fear your press releases are getting stuck in the round file, try something new: Write the article yourself.

10 Tips to Get Your Business Airborne

Simple sales strategies that will put your time, money and resources to good use
Marketing

Preparing to Sell

How to build up enough speed to let your sales--and your new business--take off

Referrals: The More You Give, the More You Get

Take the focus off <I>you</I> at networking events, and soon you'll be the talk of the town.