Jane Porter

Jane Porter

Writer and editor

Jane Porter is a freelance writer and editor based in Brooklyn, NY. You can find more of her work at Janeroseporter.com

30 Recent Stories

7 Effective Ways to Promote Free Shipping
Shipping Center

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
10 Ways to Trim Shipping Costs
Shipping Center

10 Ways to Trim Shipping Costs

Small businesses can benefit from discount offers, regional carriers and hybrid delivery service.
Five Retail Design Myths Debunked
Grow Your Business

Five Retail Design Myths Debunked

Be creative in your store design and take a skeptical view of the conventional wisdom.
Spotlight: Justin's Nut Butter's Justin Gold, Entrepreneur of 2012 Finalist
Profiles

Spotlight: Justin's Nut Butter's Justin Gold, Entrepreneur of 2012 Finalist

Justin Gold founded his organic nut butter company after his roommates couldn't stop eating his homemade creations. His commitment to healthy foods makes him a finalist for Entrepreneur of 2012.
Spotlight: Acucela's Ryo Kubota, Entrepreneur of 2012 Finalist
Profiles

Spotlight: Acucela's Ryo Kubota, Entrepreneur of 2012 Finalist

Ryo Kubora performed nearly a thousand eye surgeries and discovered the gene that causes glaucoma, before starting his biotech company, Acucela. His innovation in the field of eye diseases makes him a
Spotlight: Sentek Global's Eric Basu, Entrepreneur of 2012 Finalist
Profiles

Spotlight: Sentek Global's Eric Basu, Entrepreneur of 2012 Finalist

Former Navy Seal Eric Basu founded his cybersecurity company Sentek Global in 2001 while working from his living room. His determination makes him a finalist for Entrepreneur of 2012.
Entrepreneurs Who Turned Hobbies into Million-Dollar Businesses
Success Stories

Entrepreneurs Who Turned Hobbies into Million-Dollar Businesses

These business owners started with an enjoyable pastime and learned marketing, finance and other business skills to find success doing what they love.
Spotlight: Adafruit Industries' Limor Fried, Entrepreneur of 2012 Finalist
Profiles

Spotlight: Adafruit Industries' Limor Fried, Entrepreneur of 2012 Finalist

Limor Fried created her open-source hardware and electronics company, Adafruit Industries, in her MIT dorm room. The story of how she grew her business makes her a finalist for Entrepreneur of 2012.
5 Ways to Rekindle the Passion for Your Business
Work/Life Balance

5 Ways to Rekindle the Passion for Your Business

If you see signs of burnout, you can take steps to reinvigorate your business -- and yourself.
7 Low-Cost Design Ideas for Small Retail Spaces
Management & Operations

7 Low-Cost Design Ideas for Small Retail Spaces

Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
7 Simple Ways to Relieve Stress Now
Health & Fitness

7 Simple Ways to Relieve Stress Now

Try these instant stress-busters to help take on even the toughest daily challenges with a clear, calm mindset.
Creating Shops from Shipping Containers
Location

Creating Shops from Shipping Containers

How small retailers are building new kinds of stores.
7 Ways You're Wasting Time and Don't Even Know It
Productivity

7 Ways You're Wasting Time and Don't Even Know It

If you're working 24/7 and not getting much done, it may be time to work smarter instead of harder. Here's how.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
9 Routine Tasks You Should Eliminate From Your Workday
Productivity

9 Routine Tasks You Should Eliminate From Your Workday

Entrepreneurs always seems to have more to do than time to do it. Something's got to give. Here's how to get rid of what's weighing your business down.
3 Personality Types That Can Harm Your Business
Hiring Center

3 Personality Types That Can Harm Your Business

How to spot warning signs before hiring people who will be a bad fit for your company.
7 Retail Disaster Zones Every Storeowner Should Avoid
Retail Center

7 Retail Disaster Zones Every Storeowner Should Avoid

How to prevent common store design mistakes that can make your customers less likely to buy.
Beauty Businesses on Wheels
Hot Trends

Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
7 Tips to Create Winning Window Displays
Retail Center

7 Tips to Create Winning Window Displays

How to design windows that will command attention and lure shoppers into your store.
5 Tips for Boomer-Friendly Retail Design
Retail Center

5 Tips for Boomer-Friendly Retail Design

Bring on the boomers. Consider this advice when designing a store where boomers are the customers.
Lighting Up Your Store -- and Your Sales
Retail Center

Lighting Up Your Store -- and Your Sales

How to light your retail space to the best effect without breaking the bank.
Six Design Mistakes to Avoid in Your Store
Retail Center

Six Design Mistakes to Avoid in Your Store

Careful planning can head off potential problems with your retail space before it's too late.
Five Signs an E-tailer Is Ready to Open a Storefront
Retail Center

Five Signs an E-tailer Is Ready to Open a Storefront

Some retailers find they need a bricks-and-mortar store, not just an online site, to thrive.
How to Make the Move From Big-Business Employee to Small-Business Owner
Lifestyle

How to Make the Move From Big-Business Employee to Small-Business Owner

Follow these six steps to help make the transition from corporate employee to entrepreneur.
Six Strategies for Partnering with Big Brands
Growth Strategies

Six Strategies for Partnering with Big Brands

A must-follow checklist for small businesses looking to connect with powerhouse companies like Wal-Mart.
How to Redefine Your Business in a New Market
Growth Strategies

How to Redefine Your Business in a New Market

Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Inside the Mind of Your Buyers
Sales Techniques

Inside the Mind of Your Buyers

A look at what motivates customers to buy -- and six ways to tailor your sales pitch.
Time-Management Tips from Serial Entrepreneurs
Productivity

Time-Management Tips from Serial Entrepreneurs

Five business owners offer their best advice for becoming more productive -- and finding the right work-life balance.
Six Mistakes to Avoid When Choosing Health-Care Coverage
Compensation and Benefits

Six Mistakes to Avoid When Choosing Health-Care Coverage

Health insurance is increasingly complicated and expensive, but small-business owners can better navigate the system by steering clear of these missteps.
10 Tips to Kick-start Your Sales Skills
Tips from Experts

10 Tips to Kick-start Your Sales Skills

Learning to sell yourself, and your product or service, is one of the biggest challenges as a startup. Here's how to master the basics.

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