Writer and editor
Jane Porter is a freelance writer and editor based in Brooklyn, NY. You can find more of her work at
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Small businesses can benefit from discount offers, regional carriers and hybrid delivery service.
Be creative in your store design and take a skeptical view of the conventional wisdom.
Justin Gold founded his organic nut butter company after his roommates couldn't stop eating his homemade creations. His commitment to healthy foods makes him a finalist for Entrepreneur of 2012.
Ryo Kubora performed nearly a thousand eye surgeries and discovered the gene that causes glaucoma, before starting his biotech company, Acucela. His innovation in the field of eye diseases makes him a finalist for Entrepreneur of 2012.
Former Navy Seal Eric Basu founded his cybersecurity company Sentek Global in 2001 while working from his living room. His determination makes him a finalist for Entrepreneur of 2012.
Starting a Business
These business owners started with an enjoyable pastime and learned marketing, finance and other business skills to find success doing what they love.
Limor Fried created her open-source hardware and electronics company, Adafruit Industries, in her MIT dorm room. The story of how she grew her business makes her a finalist for Entrepreneur of 2012.
If you see signs of burnout, you can take steps to reinvigorate your business -- and yourself.
Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
Try these instant stress-busters to help take on even the toughest daily challenges with a clear, calm mindset.
If you're working 24/7 and not getting much done, it may be time to work smarter instead of harder. Here's how.
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.