Entrepreneur; CMO Mattersight; CEO Docket
Jason Wesbecher is the CMO of
Mattersight, the pioneer in personality-based software applications. He is a former entrepreneur, having founded a venture-backed sales enablement software company. As a seasoned sales and marketing leader, Jason has served as a trusted business advisor to companies big and small around the world.
Great marketing brings customers to you. But it won't help you keep them.
Sales and marketing have the same goal, to increase revenue. Isn't it time they worked together?
Behave as if losing a single patron will put you out of business.
Have a plan for keeping your cool when the people who love you and don't understand what you do or why offer painfully obvious advice.
Whether you're serving lunch or pivoting your business, you're paid to deliver results in a chaotic environment where you really don't control much.
The best sales reps are loyal control freaks who can endure hearing 'no' as many times as necessary to hear 'yes.'
Like the visionary who brought us the Star Wars trilogy and revolutionized film, Ellison's influence ranges far and is certain to persist.
You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
Treat every potential client as you would someone who you hope will give you a second date.
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© 2016 Entrepreneur Media, Inc.