Jay Conrad Levinson, Jeannie Levinson and Seth Godin
Jay Conrad Levinson is the author of Guerrilla Marketing and chairman of Guerrilla Marketing International. Jeannie Levinson is the president of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association. They are the co-authors of The Best of Guerrilla Marketing -- Guerrilla Marketing Remix from Entrepreneur Press and are based in Florida. Contributing author Seth Godin is the author of 13 books, including Poke the Box, and is the founder of Squidoo.com, a community website that allows users to create pages on subjects of their own interest.