Founder and CEO, AudienceBloom
What's your environment like? 'Nine to five' and 'sink or swim'? Or individually focused, with a strong team spirit?
Control What You Can
Micromanaging, worrying too much about money and being reactive instead of proactive could keep your fledgling from taking flight.
Remain cognizant of the potential mental pitfalls you'll face, usually alone, and keep moving forward.
Who are these people? Be sure to challenge your own assumptions.
Great ideas are essential, of course. But even amazing ideas can flounder if they aren't sold effectively.
One thing to learn is that you can't market to everyone all at once, just because 'everyone' is the largest possible audience.
Ready To Launch
What difference does luck or early-stage timing or anything else make in terms of a leader's success?
Read! Talk to strangers! Focus on your customers! These practices are part and parcel of a smart, healthy operation.
Have you considered how simply shutting up and listening could make you more effective?
'This is why I can' should be your motto for storming your way into 2016.
The cold, hard truth is that marketing is imprecise and less than predictable, and entrepreneurs have to accept that.
Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.
Just the presence of a human face on your web site can increase conversion rates. So put yours out there.