Jeff Slutsky

Jeff Slutsky

No BS Grassroots MarketingJeff Slutsky specializes in developing and implementing local store marketing programs for multiunit operators. He's co-author, with Dan Kennedy, of No BS Grassroots Marketing (Entrepreneur Press, 2012).

Five Low-Cost Local Marketing Ideas
Marketing

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
How to Make Daily Deals Pay Off For Your Business
Marketing

How to Make Daily Deals Pay Off For Your Business

If you're interested in testing the social coupon waters, consider these four tips to help increase your likelihood of success.