Jennifer Wang

Jennifer Wang

Jennifer Wang is a staff writer at Entrepreneur magazine in Southern California.
The Startup Success Story Behind the Band of the Day App
Next Big Thing

The Startup Success Story Behind the Band of the Day App

The Band of the Day daily music-discovery magazine app lets musicians be seen and heard.
Presented by
How Syyn Labs Brings Creative Visions to Life
Entrepreneurs

How Syyn Labs Brings Creative Visions to Life

The boot-strapped production company finds its niche in wild spectacles.
Geoloqi Makes it Easier to Make Apps Smarter
Next Big Thing

Geoloqi Makes it Easier to Make Apps Smarter

Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.
Presented by
Tonic Health Brings Fun and Games to Boring Health Forms
Entrepreneurs

Tonic Health Brings Fun and Games to Boring Health Forms

The Menlo Park, Calif.-based company is using technology to help healthcare providers create more appealing questionnaires.
How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar
Technology

How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar

A small-business consultant finds success online by embracing her website's limits and tweaking her message.
How Social Media Saved a Hollywood Landmark
Marketing

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
BlogFrog and the Power of Moms
Growth Strategies

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
How Three Businesses Broke Into the Mommy Market
Starting a Business

How Three Businesses Broke Into the Mommy Market

These entrepreneurs tapped into a lucrative market -- and so can you.
How a Cafe Chain Rebranded With a Pro Surfer
Marketing

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Skincare Startup's Lesson for Online Brands: Looks Matter
Starting a Business

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Is Starting a Business an Art or a Science?
Starting a Business

Is Starting a Business an Art or a Science?

When it comes to launching a business, should you trust your gut or employ a more analytic approach? Professor Steve Blank and behavioral economist Kay-Yut Chen square off.
How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson
Growth Strategies

How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson

The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?
Five Things to Do Before Your SXSW Launch
Starting a Business

Five Things to Do Before Your SXSW Launch

A good showing at Austin's South by Southwest Interactive festival can carry you down the path to startup glory. Here's a last-minute checklist.
10 Lessons in Brilliant Marketing
Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
How to Become Your Company's Storyteller

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.