Jerry Fisher

21 Recent Stories

Entrepreneur Magazine

`Hi' Hopes

Does your brochure get prospective customers to buy...or say bye-bye?
Entrepreneur Magazine

Horse Sense

What's Moody Mare? Jan's Wow Neigh? Arousing curiosity can get readers to zoom in on your ad.
Entrepreneur Magazine

Shape Up

Are you getting the best workout from your promotional mailings?
Entrepreneur Magazine

Opening Act

If your headline falls flat, your audience may not stick around for the whole show.
Entrepreneur Magazine

Your Attention, Please!

Want readers to notice your ad? Get in their face.
Entrepreneur Magazine

Psst! The Secret's Out

Hook 'em with the one word that leaves 'em begging for more.
Entrepreneur Magazine

Art Of Comparison

Using the before-and-after approach to grab readers' attention.
Entrepreneur Magazine

Fire Starters

Want to capture readers' attention? Simple: Host a sales explosion.
Entrepreneur Magazine

Fast Pitch

Ads that grab readers' attention in the blink of an eye.
Entrepreneur Magazine

Treasure Hunt

Searching for some sparkling ad copy? It might be right under your nose.
Entrepreneur Magazine

Bragging Rights

Received a compliment, praise or award lately? Play it up in your ads.
Entrepreneur Magazine

Space Craft

Want to make the most of a small-space ad? Use it to lure readers to your Web site.
Entrepreneur Magazine

On Target

When your audience is diverse, a personalized approach to advertising works best.
Entrepreneur Magazine

Hard Knocks

How to give the competition a few kicks--and still come off looking like the good guy
Entrepreneur Magazine

Story Selling

Every ad tells a story. What's yours?
Entrepreneur Magazine

Picture Perfect

An unusual illustration or photograph stops scanning readers in their tracks.
Entrepreneur Magazine

Net Results

Cast your net over the World Wide Web . . .and scoop up prospects.
Entrepreneur Magazine

Heads Up!

Grab readers with a headline that's out of the ordinary . . . but not too far out.
Entrepreneur Magazine

Fan Mail

Want your sales letter to get past the gatekeeper? Have a loyal client write it for you.
Entrepreneur Magazine

Higher Ad-Ucation

Convince Customers You're An Expert With Ads That Educate.
Entrepreneur Magazine

Fax To The Max

Perk up your sales with fax cover sheets that do double duty as promotional tools.
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