Jim Joseph

Jim Joseph

North American President of Cohn & Wolfe

Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, The Personal Experience Effect (Happy About 2013). Joseph also teaches marketing at New York University and blogs at JimJosephExp.com.

30 Recent Stories

The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work
Marketing

The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work

Set the standard for your line of work
Every Little Thing You Do Adds Up to Your Personal Brand
Marketing

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Your Personal Brand Lives at Night, Too
The 'Treps

Your Personal Brand Lives at Night, Too

Here are four questions to think about as you consider how your social life affects your work persona.
Your Daily Interactions Make or Break Your Brand
The 'Treps

Your Daily Interactions Make or Break Your Brand

Yes, manners manner, especially as you establish yourself as a professional.
The Founders' 5 Timeless Lessons for Entrepreneurs
The 'Treps

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Build Your Personal Brand on Social Media, Moment by Moment
Marketing

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Use Your Personal Brand to Score Big at Job Interviews
The 'Treps

Use Your Personal Brand to Score Big at Job Interviews

You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Even Your Stomach Contributes to Your Personal Brand
Marketing

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Your Personal Brand Extends to the Environment You Create
Marketing

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Your Tone of Voice Can Boost or Bruise Your Personal Brand
The 'Treps

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.
The First Step to a Great Personal Brand? A Distinct Look.
Marketing

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
For the Best Content Marketing, Be the Master of Your Craft
Marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
In Content Marketing, Your Brand Needs to Take the Back Seat
Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
How to Create Content That's Meant to Be Shared
Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
The 3 C's of Content Marketing
Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Let Your Brand Lead Your Content Marketing Efforts
Marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
What Gives Entrepreneurs a Content Marketing Edge?
Marketing

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Follow Chipotle's Lead and Create a Content Marketing Calendar
Marketing

Follow Chipotle's Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
Good Content Marketing Starts With Knowing Your Customers
Marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Content Marketing Isn't Just for the Big Brands
Marketing

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
Becoming the 'Benchmark' Brand Everyone Covets
Branding

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
CVS' Lesson: Let Your Brand Be Your Guide
Branding

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
Marketing Was the Real Winner at the Super Bowl
Branding

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
How You Give Back Provides Purpose to Your Personal Brand
Branding

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Experience Your Brand From Your Customers' Perspective
Branding

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl
Advertising

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
The People in Your Life Are Your Personal Brand Team
Business Management

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Forget PJs, Dress Your Brand Even at Your Home Office
Branding

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Make Your Voice and Look an Active Part of Your Brand
Branding

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.

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