Jim Joseph

Jim Joseph

North American President of Cohn & Wolfe

Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, The Personal Experience Effect (Happy About 2013). Joseph also teaches marketing at New York University and blogs at JimJosephExp.com.

For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
The One New Year's Resolution All Business Owners Should Keep
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Head Into 2015 With the Goal of Creating an Inspiring Workspace
Office Space

Head Into 2015 With the Goal of Creating an Inspiring Workspace

You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Do You Know How You Really Did This Year?
Goals

Do You Know How You Really Did This Year?

Without established goals in place, you're just guessing based on feelings. Make next year different.
What Happened to the Real Black Friday?
Retail Businesses

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Small-Business Owners Who Aren't Experts in Their Fields Will End Up Paying a Hefty Price
Running a business

Small-Business Owners Who Aren't Experts in Their Fields Will End Up Paying a Hefty Price

If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
The Entrepreneur's Simple Guide to Business Concepts
Business Plans

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Position Your Brand So It Reflects Who You Are
Branding

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
The Single Greatest Gift From Creating a Brand-Positioning Statement
Branding

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Beloved Brands Connect Emotionally to Lead the Pack
Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.