Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

An Entrepreneur Reflects on Free Time Now That His Kids, and Business, Are Grown Up
Parenting

An Entrepreneur Reflects on Free Time Now That His Kids, and Business, Are Grown Up

Jim Joseph doesn't miss diapers, but he does miss the primary school days. Oh, and the hunger of growing his agency.
With Every Passing Phase of Life, Remember 'This Too Shall Pass'
Parenting

With Every Passing Phase of Life, Remember 'This Too Shall Pass'

The head of a marketing agency looks to the future as his two young adult children get ready for their next steps.
For Parent-Entrepreneurs, Stop the Guilt by Focusing on One Thing at a time
Parenting

For Parent-Entrepreneurs, Stop the Guilt by Focusing on One Thing at a time

Business owners with kids can feel like there is never enough time to do everything at work and at home.
3 'Lessons Learned' for Parents and Entrepreneurs Alike
Work-Life Balance

3 'Lessons Learned' for Parents and Entrepreneurs Alike

Put down your smartphone, take photos of your pooch -- and experience life to the fullest.
Labels Make No Sense. An Example? Consider 'Workaholic Helicopter'
Work Ethic

Labels Make No Sense. An Example? Consider 'Workaholic Helicopter'

Labels box us into perceptions and structured roles often associated with negativity. So, don't use 'em.
Celebrate the Little Successes as a Salve Against the Bruises of Entrepreneurship and Parenthood
Parenting

Celebrate the Little Successes as a Salve Against the Bruises of Entrepreneurship and Parenthood

When you're juggling two jobs -- entrepreneur and parent -- the days seem endless and the nights can feel just as long. And let's just admit one thing: there's very little reward, or it seems that way.
Want to Be a Happier Parent and More Effective Entrepreneur? Ask for Help.
Work-Life Balance

Want to Be a Happier Parent and More Effective Entrepreneur? Ask for Help.

The owner of a marketing agency learned that he couldn't possibly do it all, not without a little help balancing the multiple demands of work and family.
3 Ways to Soften the Blow of Work Interrupting Family Time
Control What You Can

3 Ways to Soften the Blow of Work Interrupting Family Time

The merging of work and family comes with the territory of being an entrepreneur and/or a small-business owner -- or really any kind of business professional.
Finding Balance to Fit the Roles of 'Dad' or 'Mom' Into the Day
Control What You Can

Finding Balance to Fit the Roles of 'Dad' or 'Mom' Into the Day

When people know you're 'on your own' they just assume that you have a flexible schedule. Not so much. Try these three tips.
The Striking Similarities Between Being a Parent and an Entrepreneur
Parenting

The Striking Similarities Between Being a Parent and an Entrepreneur

We all know both are hard, but what does it take to do both concurrently?
What's the Secret to Balancing Parenthood and Entrepreneurship?
Parenting

What's the Secret to Balancing Parenthood and Entrepreneurship?

The head of a marketing firm writes about managing his business while rushing to parent/teacher conferences.
3 Mega Marketing Lessons From 3 Companies With Strong Brands
Branding

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Here Is How to Boost Your Social-Media Following
Ask the Expert

Here Is How to Boost Your Social-Media Following

It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
How to Do PR on the Cheap
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.