Jim Joseph

Jim Joseph

North American President of Cohn & Wolfe

Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, The Personal Experience Effect (Happy About 2013). Joseph also teaches marketing at New York University and blogs at JimJosephExp.com.

30 Recent Stories

Why Reputation Management Is Critical to Your Personal Brand
Branding

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
5 Important Business Lessons I Learned From My First Job
Startup Basics

5 Important Business Lessons I Learned From My First Job

Early in my professional career I picked up some important business fundamentals that continue to influence my business today.
Branding

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
A Simple Road Map For Your Personal Brand
Branding

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Why Every Business Needs a Cyber Monday Strategy
Sales

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Why You're Branding Even When You Think You're Not
Branding

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
How to Build a Business Plan For Your Personal Brand
Branding

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Why The Competition Isn't Your Business Enemy
Growth Strategies

Why The Competition Isn't Your Business Enemy

In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
Why Every Personal Brand Needs a Target Audience
Branding

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
How to Be the Brand You Always Wanted to Be
Branding

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
How to Position Your Personal Brand In Two Minutes Or Less
Branding

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Why Barilla's CEO Has Demographics Working Against Him
Branding

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How To Brand Yourself To Live a Happier Life
Branding

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
What It Really Means to Have a Personal Brand
Branding

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Your Business Plan

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
3 Reasons It's the Perfect Time to Be an Entrepreneur
Startup Basics

3 Reasons It's the Perfect Time to Be an Entrepreneur

Starting your own business couldn't be a better idea with these three factors lined up for you.
A Social-Media Marketing Primer Even Your Mom Can Handle
Social Media

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
Branding

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
How to Ace Back-to-School Season
Marketing Ideas

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt
Marketing Ideas

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
How to Engage Customers on a Dime
Marketing Ideas

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Branding

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Growth Strategies

Why Your Business Should Be Under Constant Renovation

Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Connecting With Customers: How to Market to Their Emotions
Marketing Basics

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Lessons from Paula Deen: How What You Say Can Damage Your Brand
Branding

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Marketing Lessons From This Summer's Blockbuster Movies
Marketing Ideas

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing Basics

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
When Social Media Is Not Your Best Marketing Strategy
Social Media

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Branding

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Public Relations

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketi

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