© 2014 Entrepreneur Media, Inc.
North American President of Cohn & Wolfe
Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, (Happy About 2013). Joseph also teaches marketing at New York University and blogs at The Personal Experience Effect JimJosephExp.com. 30 Recent Stories
As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
December 9, 2013
Early in my professional career I picked up some important business fundamentals that continue to influence my business today.
December 4, 2013
Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
November 21, 2013
Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
November 14, 2013
The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
November 11, 2013
Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
November 8, 2013
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
October 31, 2013
In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
October 28, 2013
You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
October 17, 2013
Every decision you make affects your personal brand.
October 11, 2013
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
October 3, 2013
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
September 26, 2013
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
September 19, 2013
Your Business Plan
Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
September 11, 2013
Starting your own business couldn't be a better idea with these three factors lined up for you.
September 6, 2013
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
August 29, 2013
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
August 16, 2013
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
August 16, 2013
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
August 13, 2013
Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
August 6, 2013
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
July 19, 2013
Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
July 9, 2013
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
July 5, 2013
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
June 24, 2013
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
June 20, 2013
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
June 7, 2013
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
June 3, 2013
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
May 23, 2013
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketi
May 10, 2013
Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.