Jim Joseph

Jim Joseph

North American President of Cohn & Wolfe

Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, The Personal Experience Effect (Happy About 2013). Joseph also teaches marketing at New York University and blogs at JimJosephExp.com.

Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
This Old-School Tool Can Help You Create a Positioning Statement
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work
Personal Branding

The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work

Set the standard for your line of work
Every Little Thing You Do Adds Up to Your Personal Brand
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Your Personal Brand Lives at Night, Too
Personal Branding

Your Personal Brand Lives at Night, Too

Here are four questions to think about as you consider how your social life affects your work persona.
Your Daily Interactions Make or Break Your Brand
Personal Branding

Your Daily Interactions Make or Break Your Brand

Yes, manners manner, especially as you establish yourself as a professional.
The Founders' 5 Timeless Lessons for Entrepreneurs
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Build Your Personal Brand on Social Media, Moment by Moment
Marketing Edge

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Use Your Personal Brand to Score Big at Job Interviews
Interviewing

Use Your Personal Brand to Score Big at Job Interviews

You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Even Your Stomach Contributes to Your Personal Brand
Personal Branding

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Your Personal Brand Extends to the Environment You Create
Personal Branding

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Your Tone of Voice Can Boost or Bruise Your Personal Brand
Personal Branding

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.
The First Step to a Great Personal Brand? A Distinct Look.
Personal Branding

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.