North American President of Cohn & Wolfe
Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, (Happy About 2013). Joseph also teaches marketing at New York University and blogs at The Personal Experience Effect JimJosephExp.com.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Collect as much information as you can on your target market so you can create a rich statement and experience.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Are you the total package? Work to create the best version of you.
Here are four questions to think about as you consider how your social life affects your work persona.
Yes, manners manner, especially as you establish yourself as a professional.
We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
You'll need a well-organized resume, professional clothing and good answers to land that new gig.
What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Think your brand stops at your appearance? It's also reflected in your office, home and car.
You should always watch your words, but also be mindful of how you say your words.
Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
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© 2014 Entrepreneur Media, Inc.