Jim Joseph

Jim Joseph

Agency President, Author, Blogger, Professor

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. You can follow him at JimJosephExp.com.

Your Daily Interactions Make or Break Your Brand
Personal Branding

Your Daily Interactions Make or Break Your Brand

Yes, manners manner, especially as you establish yourself as a professional.
The Founders' 5 Timeless Lessons for Entrepreneurs
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Build Your Personal Brand on Social Media, Moment by Moment
Marketing Edge

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Interviewing

Use Your Personal Brand to Score Big at Job Interviews

You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Even Your Stomach Contributes to Your Personal Brand
Personal Branding

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Your Personal Brand Extends to the Environment You Create
Personal Branding

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Personal Branding

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.
The First Step to a Great Personal Brand? A Distinct Look.
Personal Branding

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
For the Best Content Marketing, Be the Master of Your Craft
Content marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
In Content Marketing, Your Brand Needs to Take the Back Seat
Content marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
How to Create Content That's Meant to Be Shared
Content marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
The 3 C's of Content Marketing
Content marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Content marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Content marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
What Gives Entrepreneurs a Content Marketing Edge?
Content marketing

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.