Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Forecasting Business Success Through the Lens of the Product and the Brand
forecasting

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
This One Tip Will Help People Pay Attention to Your Webinar
Data-Driven Marketing

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.
Test and Validate Your Business From Both a Product and Brand Perspective
Data-Driven Marketing

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
The No. 1 Marketing Strategy Businesses Need to Be Using
Data-Driven Marketing

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits
Data-Driven Marketing

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
The Functional Benefits of Your Product Only Get You So Far
Data-Driven Marketing

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Set Your Prices So It's a Win, Win, Win
Data-Driven Marketing

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Further Engage Customers By Creatively Distributing Your Brand
Data-Driven Marketing

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Move Your Business Forward By Drawing a Perceptual Map
Small Business - Big Impact

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Your Business's Competitors Extend Well Past Those With Similar Products
Data-Driven Marketing

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Small Business - Big Impact

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Effective Marketers Sell to Customers on Both the Product and the Brand
Data-Driven Marketing

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Is There a Difference Between a Product and a Brand?
Data-Driven Marketing

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Why You Need to Focus on Focus in Your Marketing Plan
Data-Driven Marketing

Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.
Finished Your Marketing Plan? It's Time to Share It With Your Partners.
Data-Driven Marketing

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.