Jim Joseph

Jim Joseph

Agency President, Author, Blogger, Professor

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Use Your Brand Positioning as a Compass for All Aspects of Your Business
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Beloved Brands Connect Emotionally to Lead the Pack
Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Find Your Brand's Proof Points
brand positioning

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
What Joan Rivers' Long, Successful Career Teaches Us
Inspiration

What Joan Rivers' Long, Successful Career Teaches Us

With the recent passing of the funny entertainer, here is the lesson we can all apply to our lives.
Define Your Brand With Focus and Flexibility
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
This Old-School Tool Can Help You Create a Positioning Statement
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work
Personal Branding

The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work

Set the standard for your line of work
Every Little Thing You Do Adds Up to Your Personal Brand
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Your Personal Brand Lives at Night, Too
Personal Branding

Your Personal Brand Lives at Night, Too

Here are four questions to think about as you consider how your social life affects your work persona.
Your Daily Interactions Make or Break Your Brand
Personal Branding

Your Daily Interactions Make or Break Your Brand

Yes, manners manner, especially as you establish yourself as a professional.
The Founders' 5 Timeless Lessons for Entrepreneurs
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.