Agency President, Author, Blogger, Professor
Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. You can follow him at JimJosephExp.com.
Yes, manners manner, especially as you establish yourself as a professional.
We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
You'll need a well-organized resume, professional clothing and good answers to land that new gig.
What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Think your brand stops at your appearance? It's also reflected in your office, home and car.
You should always watch your words, but also be mindful of how you say your words.
Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
To create effective content, brand promotion must take a back seat to the customer's interests.
Effective content marketing spurs your customers to spread your message to their networks.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Business owners should follow big brands' leads and fashion content that speaks to customers.
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© 2015 Entrepreneur Media, Inc.