Jim Joseph: Page 4

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

Latest: Page 4

Marketing

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.

Marketing

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.

Marketing

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

Leadership

Busy Is As Busy Does

Instead of calling yourself busy, say you are setting priorities.

Thought Leaders

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.

Making a Change

How to Make Competition Work

When you compete against yourself, everybody wins!