Jodi Helmer

Jodi Helmer

Jodi Helmer is a freelance writer living in Charlotte, N.C. Visit her online at www.jodihelmer.com.

College Startup Offers a Creative Approach to Banish Boring Presentations
Starting a Business

College Startup Offers a Creative Approach to Banish Boring Presentations

Instead of boring slides with bullet points and clip art, Big Fish creates presentations that tell stories and resonate emotionally with viewers.
How a Squinting Dog Inspired a $3 Million Company
Starting a Business

How a Squinting Dog Inspired a $3 Million Company

When their border collie had trouble seeing during a game of fetch, Roni and Ken Di Lullo invented Doggles, tinted sport goggles for dogs.
How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking
Technology

How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking

SociaLink is an app that uses Bluetooth for instant, in-person connections on multiple social networks simultaneously.
Inside a College Entrepreneur's Unique Coat Check Business
Starting a Business

Inside a College Entrepreneur's Unique Coat Check Business

A stolen jacket leads to a big business for an Indiana University grad.
College Startup Rethinks Laundry
Starting a Business

College Startup Rethinks Laundry

A prepaid campus laundry service offers a lesson in entrepreneurship.
College Entrepreneurs Create Software to Help Businesses Thrive
Marketing

College Entrepreneurs Create Software to Help Businesses Thrive

How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Former Software Engineer Takes a High-Tech Approach to Farming
Starting a Business

Former Software Engineer Takes a High-Tech Approach to Farming

How PodPonics transformed an unused lot in Atlanta into a productive farm.
Web Startup Will Find the Best Parking Spot
Starting a Business

Web Startup Will Find the Best Parking Spot

Ben Sann was a junior in high school when he came up with an idea for a website that would post the rates of parking garages all over New York. BestParking.com has now grown to include six cities.
College Entrepreneur Creates Wireless Headphones
Starting a Business

College Entrepreneur Creates Wireless Headphones

A young DJ mixes up a wireless sound solution with his startup EarTop.
College Entrepreneur Dives Into Niche Business
Entrepreneurs

College Entrepreneur Dives Into Niche Business

A University of Oregon grad turns his love of coral into a thriving niche business.
College Entrepreneurs Invent a Way to Keep Beer Cold
Starting a Business

College Entrepreneurs Invent a Way to Keep Beer Cold

KegSkins banishes the biggest party foul -- warm beer.
Two Entrepreneurs Find Niche in Custom Wooden Bicycles
Starting a Business

Two Entrepreneurs Find Niche in Custom Wooden Bicycles

Woodworkers carve out a niche with an offbeat, high-end product.
Papernomad Makes Biodegradable Sleeves for Mobile Devices
Starting a Business

Papernomad Makes Biodegradable Sleeves for Mobile Devices

A low-tech material protects high-tech products and reduces waste.
How Two Business Students Created Nutrition Bars for Dancers
Starting a Business

How Two Business Students Created Nutrition Bars for Dancers

Julia Erickson and Aaron Ingley were both ballet dancers and business students when they came up with an idea to keep dancers full between rehearsals.
How a Bad Roommate Sparked a Dorm-Room Startup
Entrepreneurs

How a Bad Roommate Sparked a Dorm-Room Startup

RoommateFit, an online matching software modeled after online dating sites, grew out of Justin Mares' bad roommate experience his freshman year.