John Williams is the founder and president of
LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.
Make sure the colors you choose are sending the right message to your customers.
Find out if your branding efforts are making a positive impact on your customers.
Avoid these mistakes that could ruin your branding efforts.
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
Want to keep your audience's attention? Here's how to keep it short.
Want to capture your web audience? Use a 'favorites icon.'
Looking for your niche? Here's how to find one that'll work for your business.
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Learn what the colors you use say about your business.
Use these branding tactics to give your small company a big, professional image.
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Craft your logo carefully because what it looks like says a lot about your business.
The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Looking to improve your company's image? Here's how to find the firm to help you do it.
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© 2014 Entrepreneur Media, Inc.