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John Williams is the founder and president of
LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work. 30 Recent Stories
Make sure the colors you choose are sending the right message to your customers.
January 23, 2008
Find out if your branding efforts are making a positive impact on your customers.
December 19, 2007
Avoid these mistakes that could ruin your branding efforts.
October 24, 2007
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
September 7, 2007
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
August 3, 2007
Want to keep your audience's attention? Here's how to keep it short.
July 9, 2007
Want to capture your web audience? Use a 'favorites icon.'
June 12, 2007
Looking for your niche? Here's how to find one that'll work for your business.
May 24, 2007
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
April 16, 2007
Use these branding tactics to give your small company a big, professional image.
February 13, 2007
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
January 4, 2007
Craft your logo carefully because what it looks like says a lot about your business.
December 6, 2006
The hot ways to enhance your brand involve new media, but business branding basics are still in style.
November 3, 2006
Looking to improve your company's image? Here's how to find the firm to help you do it.
October 6, 2006
Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.
September 6, 2006
Update a tired brand or create an entirely new identity with a smart rebranding strategy.
July 3, 2006
5 tips for creating a professional business card that leaves a lasting impression.
June 5, 2006
So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.
May 1, 2006
First impressions are everything, so here's how to choose a name your customers will bond with.
April 3, 2006
Know the risks and rewards of extending your brand before you put your name on the line.
March 6, 2006
Stand out from the competition with these 5 steps to creating a winning brand platform.
February 6, 2006
Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
December 5, 2005
The perks and perils of rebranding your company
November 7, 2005
Our branding expert shares five reasons why your business needs a logo your customers won't forget.
October 3, 2005
Keep customers coming back for more with these tips for making a good impression with your site.
September 5, 2005
Building a Website
Ready to continue your branding efforts online? Our expert tells you what you should know
before you build your website. August 1, 2005
You can set your business apart with consistently designed marketing materials. This branding expert shows you how.
July 4, 2005
When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
June 6, 2005
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