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John Williams

John Williams is the founder and president of, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.

9 Recent Stories

Branding Basics

What exactly is a brand and what does it do for your biz? These simple insights will help you develop your own.
May 16, 2005

Do You Have the Look?

Creating your business's visual image takes some strategic thinking. This quiz will help you contemplate your best look.
May 16, 2005
The Basics of Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
May 2, 2005 in Branding

Choosing the Right Image for Your Business

Take this quiz to determine which type of graphic image would best represent your company.
April 4, 2005 in Marketing Materials

What Not to Do When Designing Marketing Pieces Yourself

Avoid these 10 design disasters when you're creating your own materials.
March 7, 2005 in Marketing Materials

How NOT to Design Your Own Marketing Materials

If you take a do-it-yourself approach to marketing your small biz, you'll want to avoid these 10 common design disasters.
March 1, 2005

Five Unbreakable Rules of Logo Design

Your logo is part of a customer's first impression of your biz. Follow these guidelines to put your best foot forward.
February 17, 2005

5 Cardinal Rules of Logo Design

Follow these guidelines to create the best logo for your company.
February 14, 2005 in Marketing Materials

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
January 2, 2005 in Branding
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