JT Marino and Daehee Park

JT Marino and Daehee Park are the founders of Tuft & Needle, an e-commerce mattress startup. Both are former software developers. Marino is based in Palo Alto, Calif., and Park is based in Tempe, Ariz., where the company is headquartered.

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In this tale of two cities, the principals built a startup while living hundreds of miles away. Here are their insights.

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