Julia Miller

15 Recent Stories

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Ice-Cold Calling

Tend to get all high and mighty when talking to executive assistants? Your bad behavior could come back to haunt you.
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So, What Do You Think?

When you need an objective analysis of the marketability of your product or service, software isn't afraid to hurt your feelings.
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I Want Answers

'Do you have a minute to answer a few questions?' Conducting customer surveys has traditionally been a lengthy process, but online, they're just a click away.
Magazine

Going Logo

What's in a logo? Just the most important statement you can make about your company. Here's how to create the right one for you.
Magazine

No Holds Barred

When your customers are put on hold, programming can be like nails on a chalkboard . . . or music to their ears.
Magazine

The Write Stuff

Business Correspondence 101: Write it as you would say it.
Magazine

Can We Be Direct?

If you think your direct-marketing IQ is a bit below the national average, you're probably not alone.
Magazine

Oops!

Consumers send most direct mailers directly to the dumps. Avoid these common mistakes and your message may make it past the wastepaper basket.
Magazine

Globe Trotting

When sending direct mail overseas, don't let your message get lost in the shuffle. Heed these following tips before mailing internationally.
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PR SOS

Having a PR panic attack? We've got just what the doctor ordered: http://www.caruba.com , a PR hotline that provides free online house calls to entrepreneurs.
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Take A Bite Out Of Sales Barriers

Sold on certain ideas about selling? That attitude, along with old assumptions, could hurt your returns.
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Prints Charming

Can you really design direct-mail pieces without dashing off to the nearest Kinkos? It's time to consider an online copy center.
Magazine

Spam By Any Other Name?

Unsolicited spam can leave a bad taste in the mouths of your customers. Read on to find out how you can send spam tastefully.
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Smart sales and marketing tips to punch up your business
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